This new building is an office for Schwäbisch Media (Swabian Media), a publishing company active in many facets of traditional and new media. Six protruding glass- walled cubes define and compose the project, with their proportions and dimensions based on the surrounding traditional German fachwerk villas in the city of Ravensburg. These six working areas have been stacked on top of a transparent ground floor, through which access is afforded to each, creating a new urban typology in the center of this medieval city. As the company’s activities were previously scattered throughout the Upper Swabia region, this building brings all 350 employees under one roof.

Wrapping the project’s perimeter is a silkscreen fritted glass fence varying in height from 1-4.5 meters. This semi-transparent membrane provides additional security and features an oversized centrally located entrance in the form of an 8-meter wide gate, opening during the day and closing at night. Lending a singular identity to the clustered volumes, this fence also allows the six individual working areas to be individually distinguished. Therefore, this new office can be perceived as both several individual buildings, sharing a common enclosing skin, and one continuous urban intervention that fluidly interweaves interior and exterior.

The working areas vary in floor height, and are connected by a series of outdoor terraces, which serve as external shortcuts, but also as communication and resting areas, between the many media departments. These exterior terraces activate the building, encouraging informal communication among the building’s employees, balancing with the generously open interior office spaces. The hybrid nature of the office’s column free interior spaces, and the raised floors throughout for IT and data cables, allows the building to remain flexible and adaptable to future uses. The building’s five staircases, parking garage, and most ceilings have been created using exposed concrete, supplemented with additional aluminum acoustic panels.

Geothermal energy heats the interior, and a computer-controlled sunshade drapes the exteriors of the six glass-cubed working areas. Depending on the time of day, year, and exposure of the sun, an algorithm further determines whichportions of the shading system should be lowered. Office employees can manually override these sunshades, expanding upon the building’s domestic character. The silkscreened print on the perimeter glass fence and ground floor, which recalls the image of curtails blowing in the wind, provides further protection from solar gain, while ensuring interior privacy for employees at street level.

CREDITS

Architects.- Wiel Arets Architects.
Location.- Karlstraße 16, Ravensburg, Germany.
Project Team.- Wiel Arets, Bettina Kraus, Carsten Hilgendorf, Uta Böcker, Tobias Gehrke, Ramón Alvarez-Roa, Ole Hallier.
Collaborators.- Deniza Radulova, Gwendolyn Kerschbaumer, Felix Thies, Raymond van Sabben, Sjoerd Wilbers
Area.- 13,800 sqm.
Schedule.-  Date of design. 2008-2009. Date of completion. 2013.
Consultants.- ABT, Eicher + Pauli, Winter·lngenieure.
Client.- Schwäbischer Verlag GmbH & Co. KG.

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Wiel Arets was born in 1955. In 1984 he established Wiel Arets Architect & Associates in his hometown of Heerlen, the Netherlands, after graduating from the Technical University of Eindhoven. From 1984-1989 he extensively travelled throughout North America, Russia and Japan. 1986 he co-founded the architectural journal Wiederhall. In 1988 he began teaching at the AA in London, paving the way for a future in worldwide academic and research-based teaching. In 1993 construction commenced on his design for the Academy of Art & Architecture, in Maastricht, the Netherlands, propelling him into the world of internationally recognized architectural prestige.

Wiel Arets' teaching curriculum vitae includes the world's most important and influential architecture schools and universities, including: the Architectural Academies of Amsterdam and Rotterdam from 1986-1989; the AA of London from 1988-1992; from 1991-1994 he was a visiting professor at The Copper Union and Columbia University in New York, USA, the Hochschule für Angewandte Kunst in Vienna and the Royal Danish Academy of Fine Arts in Copenhagen; from 1995-1998 he was Dean of the Berlage Institute, Postgraduate Laboratory of Architecture in Amsterdam, and held the Berlage Institute Professorship at the Technical University Delft until 2009; in 2004 he accepted tenure professorship at the UdK in Berlin; in 2010 he was the Ruth and Norman Moore Visiting Professor at Washington University in St. Louis, Missouri, USA. Since 2003 he has served on the advisory board of Princeton University.

Wiel Arets' projects have been bestowed and honored with some of the highest achievements in architecture and product design: the 2010 "Amsterdam Architecture Prize", the 2010 "Good Design Award" for the Alessi products Salt.it, Pepper.it, Screw.it and Il Bagno dOt, the "BNA Kubus Award" for the entire oeuvre in 2005, the "UIA Nomination" as one of "the world’s one thousandth best buildings of the 20th century" for the Academy of Art & Architecture, Maastricht, the "Rietveld Prize" in 2005 for the University Library Utrecht, the "Mies van der Rohe Pavilion Award for European Architecture" with special mention "Emerging Architect" in 1994 for the Academy of Art & Architecture in Maastricht, the "Rotterdam Maaskant Award" in 1989 for the oeuvre, the "Charlotte Köhler Award" in 1988.




 

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Published on: June 30, 2013
Cite: "Schwäbisch Media by Wiel Arets Architects" METALOCUS. Accessed
<http://www.metalocus.es/en/news/schwabisch-media-wiel-arets-architects> ISSN 1139-6415
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