A new shopping gallery is set up in Cordoba, Argentina, to give the neighborhood a new public space of exchange and leisure.

Architects Estudio Montevideo + Pablo Dellatorre have designed the Monte Tejeda gallery trying to connect with the origins of the neighborhood, using wood materials, tree trunks and open and transparent spaces.
 

Description of the project by Estudio Montevideo + Pablo Dellatorre

The north always served as a reference, the compasses say that, although the world can’t make feet nor tail, the north was put up. Our city did not escape the rule, the first advance party was by colonists conquering the green, mansions in a mountain dominated by a hill that marked the cardinal point. The second generation tried to conquer its own accent, which put the name of the hill, an avenue becomes independent of the city and proposes the north as the center, it works, until the roses go out of fashion.

Today, a new wave arrives, and it takes as its heritage the pride of an area that seeks to recover its magic, the young Tejeda proposes, shows, seduces as only the north know how to do it.

We are this new generation that is going to return his mount to this hill, his last name and his star, we are Monte Tejeda.

The neighborhood in a sector, the street is an icon and we wondered how to work in the sector. What would this new     gallery like to be? What can this project do in the neighborhood?

There is where the idea of ​​lung, of refuge, of being public, of square begin to form our main goal, our concept. An architectural composition made of wood textures and boards of a mountain, the original landscape of the area.

We start at the outer limits of the gallery, setting the block like all the houses and businesses that surround it, but also generating a portico entrance to this commercial lung, with its relaxed proposal of bars and gastronomy.

It is a sequence of ordered, stacked, stamped volumes that can be climbed, stepped on, crossed, passed under… and besides they embraced the people welcoming and taking them to the center of this game.

In that way we went into the block, carrying in a strong way what had been a private patio, up to the street. Thus, we turning it into a square in the neighborhood.

Today, the open gallery it is full of life, with the people movement, its scale, its textures that relates to the original mountain and its central patio lived of meetings and recreation.

 

 

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Architects
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Studio Montevideo + Pablo Dellatorre
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Architecture and design
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Gabriela Jagodnik, Ramiro Veiga, Marco Ferrari, Pablo Dellatorre
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Architecture and Project Manager
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Gabriela Jagodnik
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Structure
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Oscar Locícero
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Art director
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Pablo Dellatorre
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Design Contributors
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Sofia Faur, Selene Vega, Ignacio Igarzabal
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Work
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Ignacio Ongini
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Graphic design
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Clara Quinteros
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Brand
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No maten al mono
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Dates
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2016/2017
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Area
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400 m²
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Estudio Montevideo is an architecture and design studio in Montevideo since March 2014. They work in both commercial and residential areas. The studio is formed by three architects: Marco Ferrari, Ramiro Veiga and Gabriela Jagodnik, and they work with the studio of Pablo Dellatorre, a designer with more than 10 years experience in the field of commercial architecture. The team is completed by: Ignacio Igarzabal, Sofía Faur, Ignacio Ongini, Florencia Martinez, Antonela Faucher and Emi Darricades. They also work constantly with the graphic designer Clara Quinteros and the Publicist Nicolás Cugiani of the agency No maten al mono. With them they complete the branding and graphic design works applied in architecture as well as in applications, names, posters... They have works distributed in Argentina: in Córdoba in several localities, Buenos Aires, Rosario and San Luis; as well as in other provinces of Chile: Santiago de Chile and Viña del Mar.

Ramiro Veiga.- Architect graduated in the National University of Cordoba, in the Faculty of Architecture, Urbanism and Industrial Design. Master in advanced architectural projects. Polytechnic University of Madrid.

Marco Ferrari.- Architect graduated in the National University of Cordoba, in the Faculty of Architecture, Urbanism and Industrial Design. Postgraduate Energy Efficiency Universidad Ramón Llull (LASALLE), Barcelona, ​​Spain.

Gabriela Jagodnik.- Architect graduated in the National University of Cordoba, in the Faculty of Architecture, Urbanism and Industrial Design. Postgraduate degree in Furniture Design, National University of Cordoba, in the Faculty of Architecture, Urbanism and Industrial Design
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Published on: August 31, 2017
Cite: "The new gallery Monte Tejeda by Estudio Montevideo + Pablo Dellatorre" METALOCUS. Accessed
<http://www.metalocus.es/en/news/new-gallery-monte-tejeda-estudio-montevideo-pablo-dellatorre> ISSN 1139-6415
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