The magic of setting you free. Free by Florence + The Machine

The music video for the song “Free” by Florence + The Machine, the fourth single from their fifth album, “Dance Fever”, was released in April of this year and shot shortly before, on November 18, 2021. The video stars the well-known British actor Bill Nighy, and Florence Welch.

The video conveys the message that only music has the magic to lose you and free you from anxieties. With the following message: “Dedicated to the spirit of creativity and perseverance of our brave Ukrainian friends. The video was shot in Kyiv on November 18, 2021, with Ukrainian filmmakers and artists whose radiant freedom can never be extinguished."

Following the same idea as the rest of the singles on the album, it is shot in the city of Kyiv, Ukraine, under the direction of Autumn de Wilde, with a Ukrainian team to whom the video is dedicated.

Florence + The Machine. Our Saturday music video. (Official Music Video). METALOCUS MUSIC PROJECT.

Credits.-

Directed by Autumn de Wilde
Director of Photography // Jamie Feliu-Torres
Choreographed by Ryan Heffington
Costume Design by Susie Cave of The Vampire’s Wife
Persimmon 12ft Susie dress for Florence Welch by Susie Cave of The Vampire’s Wife
Pluto coat for Florence Welch by Elena Dawson
Folk coat for Bill Nighy by Elena Dawson
Additional custom for Bill Nighy by Scott Fraser Simpson
Additional Costume & Wardrobe Stylists // Peter Aluuan and Fiona Hicks
Hair Stylist // Odile Gilbert
Makeup Artist to Florence Welch // Sarah Reygate
Editorial Company // Final Cut
Editor // Miky Wolf
Assistant Editor // Matt Gabzdyl
Editorial Producer // Maggie Mcdermont
Visual Effects // Denis Reva
Colour Co // Company 3
Colorists // Jean-clement Soret and Yoomin Lee
Finishing VFX Co // Framestore
Sound Finishing // Machine Sound
Sound Design & Mix // Nigel Manington
Sound Producer // Ghazal Zargar Elahi
Title Design // Thunderwing, Nic Taylor & J. B. Taylor
Artist Management // Hannah Giannoulis
Production Co // Anonymous Content
Produced by Eric Stern & Juliet Naylor
Assistant to Odile Gilbert // Taan Pham
Assistant Choreographer // Ryan Spencer
Workshop Choreographer // Benjamin Milan
Production Manager // Ana Castellar
BTS // Gilbert Trejo
Artist PA // Catherine Torrie

CAST
Florence Welch
Bill Nighy
Ryan Heffington
The Henchman // Alexander Antofiy

UKRAINE UNIT
Production Co // Radioaktive Film
Executive Producer // Kate Galytska
Producer // Serafima Kutsenko
Production Manager // Yura Galitskiy
1st AD // Alina Yatsyk
2nd AD // Masha Verboliuk
Production Designer // Vladimir Radlinskiy
Art Director // Max Halushka
Backdrop Artist // Katerina Konovalova
Wardrobe Stylist // Valentyn Bren
Makeup Artist // Dasha Taivas
Hair Stylist // Iris Onufrienko
Casting on set // Masha Bondar
2nd Cameraman // Ilya Maksymenko
Focus Puller Cam A // Peter Chetverykov
Focus Puller Cam B // Sergei Kolesnik
Slate // Lena Sinelnik
Gaffer // Leo Sidorenko
Key Grip // Artem Pilipchuk
Steadicam // Max Salo
Sound // Misha Nikolaev
Playback // Sergei Rupos
VFX Supervisor // Denis Reva
Location Manager // Zhenya Kasamara
Production Assistant // Alex Belko
Production Assistant // Yulia Nagirniak
Unit Manager // Egor Pogrebniak
Doctor On Set // Yana Shchebetiuk
Assistant to Autumn de Wilde // Anna Kovalevskaya
Chaperone // Liza Onysko
Chaperone // Daria Sipigina
Camera & Light // Illuminator Film Service
Crane Crew // Film Technic Worldwide

Lyrics.-

Sometimes I wonder if I should be medicated
If I would feel better just slightly sedated
A feeling comes so fast and I cannot control it
I'm on fire, but I'm trying not to show it
As it picks me up, puts me down
It picks me up, puts me down
Picks me up, puts me down
A hundred times a day
It picks me up, puts me down
It chews me up, spits me out
Picks me up, puts me down
I'm always running from something
I push it back, but it keeps on coming
And being clever never got me very far
Because it's all in my head
And "You're too sensitive", they said
I said, "Okay, but let's discuss this at the hospital"
As it picks me up, puts me down
It picks me up, puts me down
Picks me up, puts me down
A hundred times a day
It picks me up, puts me down
It chews me up, spits me out
Picks me up, puts me down
But I hear the music
I feel the beat
And for a moment
When I'm dancing, I am free
I hear the music
I feel the beat (ahh)
And for a moment
When I'm dancing, I am free, I am free
Ooh, ooh
Is this how it is?
Is this how it's always been?
To exist in the face of suffering and death
And somehow still keep singing
Oh like Christ up on a cross
Who died for us? Who died for what?
Oh, don't you wanna call it off?
But there's nothing else that I know how to do
But to open up my arms and give it all to you
'Cause I hear the music, I feel the beat
And for a moment, when I'm dancing
I am free, I am free
I am free, I am free

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