Exposed pipes, fluid lines, wavy shapes and materials in their most natural state are a clear example of how the AIM Architecture team emphasizes the relationship between the proposed new spaces and beer brewing.
In addition, light plays a decisive role in shaping the atmosphere. Strategically placed barrels of light represent one of the most striking features of the project as they not only enhance the immersive character of the space, but also contribute to the well-being of the overall experience.
Brewtown by AIM Architecture. Photography by Dirk Weiblen.
Description of project by AIM Architecture
We believe that great design tells a story. With Brewtown, our vision was to craft an immersive experience, one that bridges the rich history of beer brewing with the vibrant, forward-thinking spirit of Shenzhen. This project is more than a commercial space; it’s an evocative journey through creativity, community, and culture, brought to life through thoughtful design.
Designing a Story of Transformation
Brewtown’s design draws inspiration from the intricate craft of brewing, where raw materials undergo a process of transformation into something extraordinary. This narrative shaped our approach, infusing every element of the interior with meaning. From the rhythmic repetition of structural forms to the tactile warmth of materials, we reinterpreted the brewing process into an architectural language that invites exploration and connection.
The design is a linear narrative, guiding visitors through a metaphorical brewing journey. Dynamic corridors echo the movement of ingredients, open atriums create pauses for fermentation, and flowing spaces culminate in moments of celebration and gathering - just as beer is meant to be shared.
By embracing the height of these spaces and integrating necessary ducting into the architectural language, we not only enhanced the immersive atmosphere but also optimized ventilation and cooling, reducing energy consumption and making the space work harder for its purpose.
Activating Space, Connecting Community
At AIM, we view every project as an opportunity to create spaces that not only captivate but also bring people together. With Brewtown, we have, once again, activated a place, transforming it into a vibrant community hub. Every design decision was made with people in mind, to spark curiosity, foster interaction, and invite all generations to gather, linger, and connect.
By embedding shared experiences into the spatial design - be it through open food halls and dynamic atriums, we created a destination that thrives on the energy of its community. Brewtown isn’t just a place to visit; it’s a place to belong.
Crafting Emotion Through Materiality
Material selection was integral to telling the story. We embraced a palette of natural textures - brushed stainless steel, warm terrazzo, perforated copper, and textured stucco, to evoke the raw and refined elements of brewing. Light plays a crucial role in the design, with curated transitions between brightness and shadow to guide movement and highlight architectural features.
The details further emphasize the brewing process. Exposed pipes nod to the equipment used in beer production, while flowing lines and undulating forms mirror the liquid movement of beer itself. This meticulous attention to detail ensures that every element feels intentional, authentic, and part of a greater whole.
Light played a crucial role in shaping the atmosphere. We introduced daylight through strategically placed light barrels—one of the project’s most striking features. These openings not only heighten the immersive character of the space but also contribute to well-being and sustainability, reducing the reliance on artificial lighting and enhancing the overall experience.
By allowing the raw concrete structure to radiate its underground cool, the design passively reduces the need for air conditioning, minimizing energy consumption while ensuring comfort. Every element—materials, form, and light—was carefully orchestrated to create an experience that is both atmospheric and ecologically mindful.
A New Icon for Bao’an District
Our design for Brewtown creates more than spaces; it creates an experience. By combining the art of storytelling with bold, contemporary design, we’ve shaped a destination that resonates with its audience - residents, professionals, students, and visitors alike. More than just an homage to brewing, Brewtown is a statement on how spaces can be transformed for the better—turning inefficiencies into opportunities, and passive structures into active experiences. It’s a place where tradition meets innovation, where design enhances life, and where every moment becomes part of the Brewtown story.
At AIM Architecture, we are proud to have brought this vision to life. By transforming the essence of brewing into spatial experiences, we’ve crafted a new landmark for Bao’an District - one that will inspire connection, exploration, and celebration for years to come.
