- The jury has awarded the first prize to the two teams from the Harvard Business School, Duende and Team A. The team from the London Business School wins the second prize.
- The two winner teams will get a prize of 10,000€ each.
- The jury notes the winners’ creativity, innovation and groundbreaking ideas of the three teams that made it to the final after competing with 31 projects from prestigious business schools around the world.
The two teams from the Harvard Business School, Duende and Team A, have shared the first prize in the 'Ideas for transformation' competition organised by Ferran Adrià and Telefónica to shape the new era of elBulliFoundation. The jury has decided that both teams deserve the first prize because they are complementary and both express the concept of elBulliFoundation as a whole. The team from the London Business School won the second prize. The two winners will get a prize of 10,000€ each while the London Business School team will get 3,000€.
The three finalists showcased their projects at the Diagonal 00 Tower before an audience of businessmen, entrepreneurs and leading personalities in economics and innovation, and a jury composed of Nobel Prize in Economic Sciences winner Joseph Stiglitz, professors Roberto Álvarez del Blanco, Louis Stern and Russel Winer, Telefónica Managers Belén Amatriain and Richard Poston, and Victor Mallet from the Financial Times, in addition to Ferran Adrià himself.