Harvard wins the ‘Global Ideas Challenge’ competition organised by Ferran Adrià and Telefónica to shape the new era of elBulliFoundation.

- The jury has awarded the first prize to the two teams from the Harvard Business School, Duende and Team A. The team from the London Business School wins the second prize.
- The two winner teams will get a prize of 10,000€ each.
- The jury notes the winners’ creativity, innovation and groundbreaking ideas of the three teams that made it to the final after competing with 31 projects from prestigious business schools around the world.

The two teams from the Harvard Business School, Duende and Team A, have shared the first prize in the 'Ideas for transformation' competition organised by Ferran Adrià and Telefónica to shape the new era of elBulliFoundation. The jury has decided that both teams deserve the first prize because they are complementary and both express the concept of elBulliFoundation as a whole. The team from the London Business School won the second prize. The two winners will get a prize of 10,000€ each while the London Business School team will get 3,000€.

The three finalists showcased their projects at the Diagonal 00 Tower before an audience of businessmen, entrepreneurs and leading personalities in economics and innovation, and a jury composed of Nobel Prize in Economic Sciences winner Joseph Stiglitz, professors Roberto Álvarez del Blanco, Louis Stern and Russel Winer, Telefónica Managers Belén Amatriain and Richard Poston, and Victor Mallet from the Financial Times, in addition to Ferran Adrià himself.

 

 

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Enric Ruiz-Geli (Figueres, Spain, 1968). Architect for the ETSA of Barcelona. His professional career began linked to scenography and exhibition design, as stage designer associated with Bob Wilson: 'Danton's Tod', Salzburger Festspiele and 'Time Rocker', Thalia Theater, Hamburg, 1995-2000. However, since the foundation of his studio Cloud 9 in Barcelona since 1997, he has focused on the development of sustainable architecture projects. Co-Director of Metapolis, 2000-2003. Art Media Consultant for el Mercat de les Flors, 2002. Curator of the Spanish Pavilion of the V Biennale of Architecture in Sao Paulo, 2003. Tutor Master in Architectural Design Unit at Bartlett School of Architecture, London, since 2010. Teaching and researching about architecture with Pilot Projects in Global Warming Scenarios at Unit Master of Diploma Unit 18 at Architectural Association School, London, since 2010.

Enric Ruiz Geli / Cloud 9 works belong to the collections of MoMa (New York), FRAC Centre Collection (Orleans) and Centre Pompidou (Paris) and has become an international benchmark in innovation and architectural research with multiple awards to his credit.

His discourse defends the relationship between technology, architecture, environmental awareness and a clear understanding of the environment in which buildings are inserted. He imparted his paper It's all about the particles, in centres of reference such as MIT, forums such as the EKODesign in Istanbul and events such as the meeting of the International Federation of Asian & Western Pacific Contractors in Bangalore (India).

His studio has developed new materials in collaboration with construction companies, such as translucent concrete or a new ceramic coating, and he participates in professional networks against climate change. Among his architectural projects are Villa Bio, in Figueres, a building awarded by the Chicago Athenaeum in 2007, the Thirst Pavilion of the Zaragoza International Exposition and the Media TIC building in Barcelona, the current headquarters of his Cloud 9 studio.

Vanity Fair magazine named Enric Ruiz-Geli "Ferran Adrià's better half". They have been collaborating on joint projects since 2000, and in 2012 they began to develop the El Bulli Foundation project, with the challenge of making sustainable architecture a reflection of the innovative gastronomic advances of the most influential chef of the millennium.

He is currently also working on the CaixaForum building in Valencia, Spain.
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Published on: June 27, 2012
Cite: "Harvard Business School wins the contest to shape the new elBulliFoundation" METALOCUS. Accessed
<http://www.metalocus.es/en/news/harvard-business-school-wins-contest-shape-new-elbullifoundation> ISSN 1139-6415
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