This video was made by the famous american company design "Buck", who has directed and produced this tribute to promote the reading of good books. The animation takes as argument a reference to two well-known novels, "The Metamorphosis" written by Czech Franz Kafka and "Fear and Loathing in Las Vegas," the film that Terry Gilliam portrayed Hunter S. Thompson, creator of gonzo journalism.

Buck is a collective of illustrators, designers and animators who develop their teamwork. Their offices are in the cities of New York and Los Angeles, and worked on several commercials, as well as filming the video "Slow Poison" by The Bravery.

It is an adaptation, a reinterpretation, not even pretend to be faithful to the works, it's actually a plot excuse (and great, very good) to talk about good books and activate a campaign to help Oxfam. The group of artists Buck managed to combine these ends in a dreamlike visual, colorful and with a combianción of images that are bright and impressive.

This animation is performed altruistically to usegoodbooks.com, online bookstore, which donates all profits to Oxfam which is an organization that is present in over 90 countries, developing projects to improve living conditions of local communities most deprived, with feeding programs, education and health.

CREDITS

Concept by String Theory
Directed by Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producers: Nick Terzich, Alyssa Evans, Emily Rickard
Coordinator: Ben Tucker
Associate Creative Director: Joshua Harvey
CG Supervisor: Doug Wilkinson
Animation Director: Steve Day
Art Director: Joe Mullen
Designers: Joshua Harvey, Joe Mullen, George Fuentes, Trevor Conrad, Jenny Ko, Jon Gorman
2D Animators: Joe Mullen, Harry Teitelman, John MacFarlane, Jamal Otolorin, Joshua Harvey, William Trebutien, Matt Everton, Taik Lee, Tristan Balos, Regis Camargo, Kendra Ryan, George Fuentes, Trevor Conrad, Jahmad Rollins, Matthew Wade
3D Artists: Jens Lindgren, Timm Wagener, Kai Wang, Joao Rema, Albert Omoss, Joshua Harvey, Christine Li, Kelsey Charlton, Ana Luisa Santos
Compositors: Nick Forshee, Alex Perry, Joshua Harvey, Joe Mullen, Moses Journey, Matt Lavoy, Jenny Ko, Helen Hsu, Elizabeth Steinberg, Adam Smith

Music and Sound Design: Antfood
Voiceover Artist: Thor Erickson

Software: Flash, After Effects, Maya

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Published on: May 6, 2012
Cite: "Good Books - Metamorphosis" METALOCUS. Accessed
<http://www.metalocus.es/en/news/good-books-metamorphosis> ISSN 1139-6415
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