The Exhibition Hall project proposes a three-storey shopping centre inside the existing 360° Mall and will include a public events space as well as shops. The Exhibition Hall, as both department store and public event space, aims to re-establish the historic Kuwaiti connection between culture and commerce to form a contemporary public forum for the city.Comprising 9,400m2 over three floors, the Exhibition Hall will be suffused with natural light during the day, and present a glowing aspect to the street at night through a new translucent façade.
A series of galleries - reminiscent of the long passages of the Souk - will introduce a space which brands can develop as they wish. Multifunctional partition walls with circular cut outs will accommodate transversal access and offer exciting shifting views. Within this polymorphous environment customers will discover curated galleries devoted to cultural events.
The Exhibition Hall continues OMA longstanding interest in inventing new possibilities for retail spaces, which includes the Prada Epicentres in New York and Los Angeles, department store boutique designs for Viktor & Rolf and Coach, and an exhibition on the history of Galeries Lafayette in Paris.
The project is developed with Kuwait's 360° Mall management, Majed Al-Sabah and Giacomo Santucci, and overseen by OMA project architect Alessandro De Santis. Construction is scheduled for the beginning of 2014 and will be completed within the same year.
CREDITS
Architects: OMA
Project Architect: Alessandro De Santis
Architects In Charge: Iyad Alsaka, Rem Koolhaas,
Team (Concept Design): Marek Benada, Yong Cui, Jing Chen, Daniel Dobson, Emile Estourgie, Paul Feeney, Maria Finders, Bruno Gondo, Dongwoo Kim, Guangrong Liu, Constantinos Louca, Maya Rafih, Jad Semaan, Joe Wu.
Team (Schematic Design): Yong Cui, Kaveh Dabiri, Daniel Dobson, Eric Lee, Maya Rafih, Jane Redmond, Jad Semaan.
COLLABORATORS.- Local Architect, MEP, Cost Management, Landscape: SSH International. Structural Engineering: SSH International/Al Farooqui. Renderings: Robota
Client: Tamdeen Group
Program: Luxury brands boutiques, multi-brands open spaces, temporary exhibitions and events, food and beverage
Location: Kuwait City, Kuwait
Area: 9,400 sqm
Year: 2014
Photography: Frans Parthesius.