We present a new video by Luis Urculo. this video for Zara is a homage to the city of New York. The video serves as celebration for its new flagship store at 5th Ave.

The black and white video, follow the techniques already experienced in "Covers" -an investigation about architecture as a consumption object or souvenir and its relation with the domestic non-specialized language of everyday things.

FILM DETAILS.-

Directed & produced by Luis Urculo
Photography director: Gorka Postigo
Camera & editing: Daniel Goldmann
Camera Assistant: Julio Llorente
Music by Christian Fernandez Mirón (SEF)
Production crew: Juan Palencia, Pablo Santacana, Suana Escudero
Thanks: Ángela Cardiel, Isabel Colino, Paula García-Masedo, Blanca Sánchez Bálgoma, Andrea Gonzalez, Fernando del Barrio, Mar Tarta, Raquel Duarte

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Luis Úrculo, (Madrid 1978). Licensed in the ETSAM Technical School of Senior Architecture, Madrid (December, 2006), Illinois Institute of Technology (IIT) and Institute of Design in Chicago. In 2004 he founds Motocross and in 2006 he establishes his own studio.

He develops a work of small and indefinite architecture in an opened format. '“I no longer know what architecture is and what an architect should do”. Always interested in all that is peripheral to architecture, the processes, developments and approaches that can be manipulated, sampled and translated into other scales, adapting to the composition of the project, creating new scenes/ experiences / expectations not contemplated previously.

He realizes projects of diverse format among others for Philippe Starck, Sybilla, Davidelfin, AbsolutLab, Zara, Mansilla & Tuñón, La Casa Encendida, Matadero, Rolling Stone, X Bienal of Architecture and Urbanism, etc … where the barriers of the graphical language / architecture / design are questioned as something unique. They work as a whole.

He also works as a teacher with Jaime Hayón for Master of European Design Labs in Istituo Europeo di Design, Madrid.

Works exhibited in the XIth Venice Biennial – Spanish pavilion, Gallery Dama Aflita (Porto), Montevideo Biennial, Fabrica Features (Lisbon), Basel2010, CutLog Art Fair FIAC10 (Paris), Transculturelles des Abattoirs (Casablanca), National Glyptoteque (Athens), La Casa Encendida (Madrid), selected in FreshMadrid! cycle of young architects (exhibiting in Madrid, Bogota, New York and Barcelona), Ink01 (International Illustration Meeting), Arquia/Próxima (Valencia), Re-Fresh Matadero (Madrid), Latin-American Biennial show of Design – Matadero (Madrid), Exhibition JAE (Madrid, New York, Brussels, Stockholm), Galleria Da Cozinha (Porto), COAM Foundation of Madrid in the cycle of Recent Work, selected for PhotoEspaña04 (June2004), Proyecta 04 and Sala Pradillo. Lectures in Madrid, Barcelona, Galicia, Grenoble and Buenos Aires.

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Published on: March 14, 2012
Cite: "Dear New York for Zara" METALOCUS. Accessed
<http://www.metalocus.es/en/news/dear-new-york-zara> ISSN 1139-6415
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