Leopoldo Pomés (Barcelona, 1931) is one of the indisputable names of contemporary photography of the second half of the 20th century. Photographer, publicist, filmmaker, draftsman, poet, entrepreneur and gourmet, Pomés has shown throughout his long career a constant passion for the image. His style, elegant, bright, sophisticated, sensual revolutionized advertising in Spain: it offered a modern image of men and women who, thanks to new consumer products, could live a more comfortable and pleasant life, more beautiful and interesting. He has won first prizes in advertising at the Venice Biennale and the Cannes Film Festival. He has been awarded the Gold Medal for Artistic Merit of the Barcelona City Council and with the Cruz de Sant Jordi in 1999.
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