OMA has been characterized by its projects at different scales. With his new proposal, the edition of his famous book from the 90s, it should change and become XXS, S, M, L, XL: a credit card for American Express.

The new design of the Centurion card from American Express is the new proposal made by the Dutch studio with the aim of updating the old bulletproof metallic versions of the card that have been on the market since 2005.

Following an international launch, the card is making its debut in the United States this week.
The design was originally centered around the Roman theme that has been synonymous with the company since its inception in America in the late 1950s. However, Amex, after approaching OMA with the project in 2019, discovered the Boompjes drawings (which feature prominently in several museum collections as the MoMA), and became a starting point for the new design.

The design is taken from a 1982 silkscreen triptych rendering. Koolhaas was developing it since 1979 as part of Boompjes’ development process, the project was designed  by Rem Koolhaas, Kees Christiaanse, Gerard Comello, Stefano de Martino and Jeroen Thomas. The project underwent several iterations before being scrapped in the early 90s.

OMA (1975), tríptico, Boompjes Tower Slab, 1982. Serigrafía a color, 716 × 1216 mm. Serigrafista: Bernard Ruygrok
 
Boompjes imagined new modes of living in a neighborhood of Rotterdam, a city that had been largely destroyed by German bombings in World War II. A postwar tabula rasa, there OMA proposed a series of towers united by a slab, a flexible scheme with a variety of residences, from private apartments to studios, lofts, and duplexes.

Almost 20 years later, in 1997, Koolhaas was commissioned to start a similar project across the Meuse River. The context again next to a bridge and with limited viewpoints, a project that would end up being, De Rotterdam, a "vertical city" with a mixed program that was completed in 2013 next to the Wilhelmina quay, in Rotterdam.
 
Despite its size, obviously, the card will not be an object available to everyone, for the vast majority of people the costs of the card are unaffordable, with an annual fee of € 4,200 ($ 5,000) and a prohibitive initial fee of € 6,350 euros ($7,500).


Boompjes Project description by OMA

At the end of 1980 OMA was asked by the city of Rotterdam to conduct a study of high rise building in the city, and to illustrate the investigations with a planning proposal for a site in the centre. In consultation with the Town Planning Department, a site was selected on the Maasboulevard along near the Maasbridges.

We see the angle between the river and the lower side of the grid as a 'hinge' between the city and the river. Here the river is closest to the centre. The shifting of the centre through the injection of gigantic buildings in the second reconstruction makes this point most suitable to take over the role of the 'window' in the disclosing of the riverfront.

The site is peculiar. On one hand it is embedded in a network of traffic lanes, like the new suspension bridge across the Maas whose approach makes its way into the city through two inexplicable twists. On the other hand there lies a unique opportunity to connect the river with the city. The city is visible, but hardly accessible; any structure will be noted in passing, at bewilderingly different speeds and angles.

The design in its context
The building and the bridge are designed as an undetachable whole. Built as a composition of towers inserted in a slab, the project carries on the experiments in slaboid mutations and new building types that were done after the war in the bombed areas. It forms a transparent screen along the riverfront.

On the riverside the screen acts as a row of stone towers against a glass horizon, introducing a skyline in the Rotterdam skyline, and on the city side it acts as a stone slab with glass towers and slits, that portray pieces of the river.

Due to their different angles, the glass surfaces on the city side reflect the light in different directions and mostly they only reflect air and water, not buildings.

The building is designed toward the kinetic experience, caused by the passing of the site with different speeds across the bridges and the boulevard: The towers all have a different angle to the slab: some fall backwards, others are contained, others twist away and the steel tower has altogether escaped.

The average height of the building in 72 meters. For a tower this is not so high, for a slab it is (according to Dutch standards). The composition of these elements in this project claims a fair height to be effective in the skyline of the Rotterdam harbour, where the juxtaposition of extremely high constructions with lower city districts is a frequently appearing image.

Two Structures for Rotterdam 1980-81
The centre of Rotterdam was bombed in 1940: overnight it was turned into a 3 kilometer wide crater. Few buildings survived – one of them (the so-called White House), a 54 meter tower built in 1898 that was for twenty years Europe’s tallest building.

Immediately, Rotterdam architects started to plan the eventual ‘reconstruction’ project, which began during the war, which is still incomplete. During the 1950s the new Rotterdam became a paradigm: a CIAM city of slabs that were tied together by a Team X-like ‘connective tissue’ by Bakema, the Lijnbaan.

In the 1960s and 1970s, that emblematic architecture was discredited: on the periphery of the centre, on the other side of the railway track, a second, revisionist reconstruction was started – an assembly of buildings by Piet Blom (a small forest of his tree houses), Bakema and others.

The new reconstruction was the absolute opposite of the 1950s effort: where they were sober, ordered and logical; the new city was chaotic and obsessively humanist. The two cities are separated by a ‘fault’, formed by a railway line and a highway that both cross the river at this point. The separation is further reinforced by a new suspension bridge across the Maas whose approach makes its way into the city through two inexplicable twists.

Now that the city nears completion, the riverfront – more precisely, the so-called Maasboulevard, a curved dike that protects the rest of the city – remains under-exploited and is one of the last frontiers for further development.

The two structures for Rotterdam are located exactly at this point; they form a ‘cornerstone’ of the old ‘modern’ centre, and face, across the fault, the multitude of anti-modernist revisions.

This project had a triple purpose: to activate the riverfront; to propose a ‘solution’ for the bridgehead of the old bridge that will become redundant after the inauguration of the new one; and to suggest an apartment building for a site against the old bridge.

The site is peculiar: one side is quayside, the other is formed by a riverside highway, one the side of a bridge. It is visible, but hardly accessible; any structure on it will be noted in passing, at bewilderingly different speeds and angles.

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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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Rem Koolhaas wwas born in Rotterdam on 17 November 1944. He began his career as a journalist working for the Haagse Post and also as a set designer in the Netherlands and Hollywood. He studied architecture at the Architectural Association School in London, and after winning the Harkness scholarship he moved to the USA. There he spent some time at the IAUS (Institute for Architecture and Urban Studies) in New York, a centre directed by Peter Eisenman. He later moved to Cornell University where he studied with Oswald Mathias Ungers.

In these early years of collaboration between Rem Koolhaas, Elia Zenghelis, Madelon Vriesendorp and Zoe Zenghelis, the name of the group while they were developing their first ideas and conceptual projects was more experimental: Office for Metropolitan Architecture – The Laboratory of Dr. Caligari. A time that served to consolidate initial ideas that would later lead to the formal founding of OMA in 1975 with his three colleagues.

In 1978 he wrote Delirious New York: A Retroactive Manifesto for Manhattan, which has become a classic of contemporary architectural theory.

The most important works by Koolhaas and OMA, from its foundation until the mid-1990s, include the Netherlands Dance Theatre at The Hague, the Nexus Housing at Fukuoka in Japan, the Kunsthal in Rotterdam, the Grand Palais of Euralille and Lille, the Villa dall’Ava, the Très Grande Bibliothèque, the Jussieu library in Paris, the ZKM in Karlsruhe and the Seattle Public Library.

Together with Koolhaas’s reflections on contemporary society, these buildings appear in his second book, S,M,L,XL (1995), a volume of 1376 pages written as though it were a “novel about architecture”. Published in collaboration with the Canadian graphic designer, Bruce Mau, the book contains essays, manifestos, cartoons and travel diaries.

In 2005, with Mark Wigley and Ole Bouman, he was the founder of the prestigious Volume magazine, the result of a collaboration with Archis (Amsterdam), AMO and C-lab (Columbia University NY).

His built work includes the Qatar National Library and the Qatar Foundation Headquarters (2018), Fondation Galeries Lafayette in Paris (2018), Fondazione Prada in Milan (2015/2018), Garage Museum of Contemporary Art in Moscow (2015), the headquarters for China Central Television (CCTV) in Beijing (2012), Casa da Musica in Porto (2005), Seattle Central Library (2004), and the Netherlands Embassy in Berlin (2003). Current projects include the Taipei Performing Arts Centre, a new building for Axel Springer in Berlin, and the Factory in Manchester.

Koolhaas directed the 2014 Venice Architecture Biennale and is a professor at Harvard University, where he directs The Project on the City, a research programme on changes in urban conditions around the world. This program has conducted research on the delta of the Pearl River in China (entitled Great Leap Forward) and on consumer society (The Harvard Design School Guide to Shopping). Taschen Verlag has published the results. Now is preparing a major exhibition for the Guggenheim Museum to open in 2019 entitled Countryside: Future of the World.

Among the awards he has won in recent years, we mention here the prestigious Pritzker Architecture Prize (2000), the Praemium Imperiale (2003), the Royal Gold Medal (2004) and the Mies Van Der Rohe Prize (2005). In 2008, Time mentioned him among the 100 most influential people on the planet.

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Published on: August 15, 2021
Cite: "OMA designs the exclusive Amex credit card, with Boompjes original drawings" METALOCUS. Accessed
<http://www.metalocus.es/en/news/oma-designs-exclusive-amex-credit-card-boompjes-original-drawings> ISSN 1139-6415
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