The international jury awarded the Golden Eye – the award for the best Dutch design in 2012 – to the animation ‘Louis Vuitton I’ by Part of a Bigger Plan and Christian Borstlap. From a field of more than 650 participants, this work was ‘the best of the best’. The international jury said the following of the winning work: “We praise the multi-layeredness: the message, the execution, the historical value, the story and even a kind of mild self-mockery are all present and in balance. Analogue craftsmanship and digital mastery go hand in hand.”

This animation celebrating the Louis Vuitton fashion house was resented at museum of Les Arts Décoratifs in Paris. Created at the occasion of the "Louis Vuitton - Marc Jacobs" exhibition by designer Christian Borstlap won the Golden Eye prize for best project at the Dutch Design Awards 2012.

"Louis Vuitton I" by Christian Borstlap. Louis Vuitton’s beginnings in 19th century Paris are vibrantly animated in Christian Borstlap/Part of a Bigger Plan's new short. Commissioned by NOWNESS for the Louis Vuitton Marc Jacobs exhibition at the Musée des Arts Décoratifs in Paris. The film celebrates the founder of the world’s most recognizable luxury label.

Miss Dior / Le Bal des Fleurs. by Christian Borstlap. Flowers are the best narrators of Miss Dior, whether they be jasmine, rose, or orange blossom. Watch them twirl and bloom into ribbon-tied bouquets in this animated film.

CREDITS

Agency: Part of a Bigger Plan
Direction: Part of a Bigger Plan
Post production: GLASSWORKS
Producers: Phil Linturn, Armand Weeresinghe
operators: Tim Bolland, Simon Glas, Lise Prud homme.
Music: " Roosevelt Blues', Lanu featuring Megan Washington / courtesy of Tru Thoughts
Sound: Rens Pluym, Ambassadors Sound
Client: Christian Dior Fragrances

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Published on: October 22, 2012
Cite: "Winner Golden Eye: "LOUIS VUITTON I" of Part of a Bigger Plan" METALOCUS. Accessed
<http://www.metalocus.es/en/news/winner-golden-eye-louis-vuitton-i-part-a-bigger-plan> ISSN 1139-6415
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