We've talked in the past of this brilliant project, now in detail: the Torre Diagonal Zero Zero, new corporate headquarters of Telefonica in Catalonia, a project by study EMBA, led by the architect Enric Massip-Bosch.

Torre Telefónica Diagonal Zero Zero. Photo top. Detail. EMBA. © mylapse.

The position of Diagonal ZeroZero Tower is exceptional: it is located at the origin of Diagonal, Barcelona's main avenue; it is very visible from the city and from the coast, and it lies on the border between the consolidated city and the large expanses of public space in the Forum area.

Torre Telefónica Diagonal Zero Zero. Aerial photo. EMBA. © mylapse.

Its immediate surroundings consist of isolated buildings in a diverse context of different scales and use that generate at the same time a metropolitan center and a local neighborhood still in formation.

It is a contextual tower that has a double reading, from near and afar, in response to the two scales that such tall buildings must address. Taking the urban directions that form the perimeter of the plot as generators of its form, it is a trapezoidal prism, sharp and stylized, a clean and serene form, whitish and light, which reveals dynamic volumes that respond to the different specificities of the interior program and relate to the various heights of nearby buildings. The exterior responds to the city and the view from afar, and the interior responds to the program and the close-up vision.

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez.

Program.
The corporate program that the tower hosts has a major public part that will connect it to urban flows, situated on the ground floor, which actually comprises three interrelated levels, around an atrium 40 meter high that follows the slope of the adjacent Plaça Fòrum. This direct visual and physical continuity with the city will help the tower benefit from civic activities and will facilitate citizens to participate and enjoy the activities in the building.

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez.

Inside the tower, four singular points make the ensemble dynamic and generate a variety of interior experiences despite being a relatively conventional program of corporate headquarters: the main lobby atrium, facing Diagonal; an atrium on the 17th level that goes all the way up to the top of the building, facing the Maresme coast; the terrace and the double-height the Board Room, located on the 23rd floor; and the auditorium, which occupies two floors and is split into an orchestra and two amphitheaters that can operate autonomously for smaller groups.

Torre Telefónica Diagonal Zero Zero by EMBA, (2010).

The upper floors are open-plan office spaces, taking advantage of the structural system, a tube-in-tube scheme, with a bearing central core and a perimeter structure along the façade. The perimeter structure is split into two parts: very small and slender vertical interior pillars that only take compression stresses, and external elements that bear horizontal forces and torque. These create a diamond lattice facade that follows the stresses of each part of the building, with the greatest concentration of bearing elements in the lower half and less so in the upper parts.

The floors are solid concrete slabs that transmit these horizontal forces to the central core.

 

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez

The facade is a modular curtain wall made of white aluminum profiles and extra transparent glass with white ceramic paint serigraphy, according to a vertical pattern that reinforces the slenderness of the building. In combination with the inner structure, placed every 1.35 meters, and the exterior structure, this pattern contributes to the diffusion of solar light and to glare control, generating interiors of a great quality of perception.

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez.

Torre Telefónica Diagonal Zero Zero by EMBA. Photograph by Pedro Antonio Pérez

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Architects
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EMBA (Estudi Massip-Bosch Arquitectes). Principal.- Enric Massip-Bosch.
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Design team
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Project directors.- Aleix Antillach, Elena Guim, Jon Ajánguiz.
Architects.- Esteve Solà, Ricardo Mauricio, Carlos Cachón, Cornelia Memm, Cristina Feijoo, Heidi Reichenbacher, Rita Pacheco, Rodrigo Vargas, Jana Alonso, Marta Marcet, Mariana Aramburu.
Prescription + regulations.- Montse Galindo, arch.
Document control.- Glòria Andrés, arch.
Arch. students Laura Rodera, Megan Charnley, Miguel Orellana,Jabi Fernández
Quantity surveyors aumedes dap — Xavier Aumedes, Gemma Rius, Cesc Deharo, Anna Soler.
Rendering.- emba, Rupert Maurus.
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Collaborators
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Structures MC2.- Julio Martínez Calzón, Pietro Bartalotta, Luca Ceriani.
Facilities master enginyeria.- Marc Jaumà, Luis Martin.
Elevator consultancy japssen.- Johannes Maasberg.
Safety control aumedes dap.- Marta Serra.
Project management.- aynov.
Models.- Eloi Hortoneda-emba, Andrea Sanglas.
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Areas / Dimensions
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Plot area; 4.044 m²
Above ground built area.- 25.300 m².
Underground built area.- 8.622 m².
Height.- 110 m.
Floors.- 25 above ground, 3 underground.
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Location
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Plaça d'Ernest Lluch i Martin, 5. 08019 Barcelona, Spain.
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Photography
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mylapse, Pedro Antonio Pérez, Simon Garcia.
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Enric Massip-Bosch (Barcelona, 1960), architect. Lecturer of Projects in UPC since 1994. In 1990 he founded EMBA_ESTUDI MASSIP-BOSCH ARQUITECTES. He regularly has texts on architecture published in various media.

Doctor of Architecture from ETSAB-UPC BarcelonaTECH. Member of the COAC. Researcher with a degree from UPC. Lecturer AQU. Associate Professor of the Department of Architectural Projects—UPC. Co-founder and member of the UPC research groups Current Architecture, Building Today, Learning Today and Contemporary Transformations: House, City, Landscape. Professor of the Master’s Degree in Architecture and Criticism-UPC. Guest professor at schools around the world, he has given lectures and participated in seminars in Barcelona, ​​Madrid, Valencia, Zaragoza, Seville, Valladolid, Mérida, Vigo, Tokyo, Kawasaki, Chiba, Kyoto, Shanghai, Buenos Aires, Rosario, Rafaela, New York, Miami, Budapest, Amsterdam, Maastricht, Vienna, Paris, Bergamo, Milan, Piacenza, Pescara, Venice, Rome, Genoa, Matera, Porto, Bucharest, Izhvesk, Saint Petersburg and Moscow.

He is co-founder and Director of the Master in Urban Design Building the City Now, developed in Barcelona and Saint Petersburg (Russian Federation) since 2014, accredited by the Polytechnic University of Catalonia-BarcelonaTECH.

Founding member of the Barcelona Chapter of the Council on Tall Buildings and Urban Habitat. He is currently a Member of the Urban Planning and Territory Commission of the 22@Network Association, a Member of the Comité di Dottorato in Progetazione - Politecnico i Milano, Milan (Italy), and of the Advisory Board of the bibc-barcelona international business club and the level capital group. He has been a member of the Scientific Research Evaluation Commission—UPC and of the Agenzia Nazionale Italiana di Valutazione del Sistema Universitario e della Ricerca (Italian Government). He has been a Member of the Urban Habitat Advisory Council of the Barcelona City Council (2011-2015).

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Published on: July 5, 2011
Cite: "Torre Diagonal Zero Zero (In Detail) by EMBA" METALOCUS. Accessed
<http://www.metalocus.es/en/news/torre-diagonal-zero-zero-detail-emba> ISSN 1139-6415
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