In the profession of architect, information exchange is crucial. The mythic journey that architecture was in essence, going to search for information that was just in a specific location. We receive, filter, absorb, process and deliver new results which are then received, filtered, absorbed and delivered by others (and often from other disciplines), a process that has accelerated in a way never before seen by the current state of networks.

Michel Rojkind addresses this and other ideas in his talk on "TEDx Pura Vida" under the title "Contagious, " held on a journey through his works.

A great architect, not only for her work as the Nestlé Chocolate Museum and Nestlé Laboratories and the Tamayo Museum (under construction), but also for their ability to convey ideas (and we assume that well to get customers).

published in.- METALOCUS-015 | A04 | p. 58
PR 34 House. Tecamachalco. México. | Rojkind Arquitectos

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Michel Rojkind was born on December 18, 1969, in Mexico City, Mexico. When he was 18, in 1987, he joined Aleks Syntek’s band “La Gente Normal”, as its drummer, with whom he continued playing untill 1999, when the band broke apart, after 12 years and 4 albums.

While playing with “La Gente Normal”, Michel studied architecture and urban planning at the Universidad Iberoamericana in Mexico City and, after working on his own for several years, he teamed up with Isaac Broid and Miquel Adria to establish the architectural firm “Adria+Broid+Rojkind” (1998-2002). With the idea of exploring new challenges that address contemporary society, to design compelling experiences that go beyond mere functionality, and to connect at a deeper level with the intricacies of each project, he established, in 2002, an independent firm (rojkind arquitectos), recognized by Architectural Record in 2005 as “one of the best ten Design Vanguard firms”.

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Published on: April 14, 2011
Cite: "TEDxPuraVida - Michael Rojkind "Riesgo de Contagio"" METALOCUS. Accessed
<http://www.metalocus.es/en/news/tedxpuravida-michael-rojkind-riesgo-de-contagio> ISSN 1139-6415
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