RICHARD PRINCE FOUR COWBOYS.

Richard Prince Four Cowboys Book is the coming together of four of Richard Prince’s Cowboy prints are reproduced in brilliant colour at the centre of this large-scale publication. The double spreads of luminous American landscapes are re-photographed, cropped and re-appropriated images of original Marlboro Country iconography. For Gordon Burn, in his accompanying essay, Prince presents a new way of reading these images. He examines how the artist has deconstructed the efforts of lighting, costume and make-up used in the production of hyper-masculine cowboys. Burn dissects the implications of nostalgia for a commodified, advertised Americana and discusses prince’s interest in multiplicity and the uncanny.