The Philadelphia Museum of Art begins a new phase of transformation and renewal, supported by a $525 million campaign. A key part of this campaign, the Core Project will create a significant amount of new public space within the footprint of the landmark building and add 23,000 square feet of new gallery space for the display of the collection.

The Philadelphia Museum of Art has officially begun the Core Project, a physical transformation and renovation of its main building led by architect Frank Gehry. As its title suggests, the Core Project—the second phase of the Facilities Master Plan—focuses on the heart of the building. 
 
Frank Gehry recalls his first impression of the main building and how he approached this project at the outset: “I walked through the building and I saw that all you had to do was follow the yellow brick road, so to speak. It was all there, and it showed you what you could do.”

The phase in the implementation of the Museum’s Facilities Master Plan, the Core Project will add 67,000 square feet of new public space, an additional 11,500 square feet for the display of the Museum’s rich holdings of American art, and an equal amount of gallery space for the presentation of contemporary art. Combining much-needed infrastructure improvements with a reorganization of circulation at the heart of the building, the Core Project will greatly improve the experience of the Museum for its visitors, dramatically enhance access for the community, and provide more room for the display of its renowned collection. The Museum will remain open to the public and fully operational throughout the construction period, which will be completed in approximately three years.

Budgeted at $196 million, the Core Project is part of a larger fundraising effort—It Starts Here: Campaign for the Philadelphia Museum of Art—that will enable the Museum to achieve ambitious goals in education and public programming, improved access and community outreach, and the innovative use of new technologies to fulfill its mission and more effectively engage the next generation of audiences, locally as well as internationally. This $525 million comprehensive campaign will renew and improve the Museum’s landmark main building, strengthen its endowment, and support new initiatives that will ensure that it remains one of the city’s most dynamic public institutions and a leader among its peers. The largest cultural fundraising campaign in Philadelphia’s history, It Starts Here has already raised more than $326 million, or just over 62% of its total goal.

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Frank Owen Gehry, was born in 1929 in Toronto (Canada), but adopted American nationality after moving to Los Angeles in 1947 with his parents. He graduated in Architecture in 1954 from the University of Baja California and began working in the studio of Victor Gruen. After completing his military service, he studied Urban Planning at Harvard and returned to Gruen’s office. He moved to Paris in 1961 with his wife and two daughters, where he worked for a year with André Rémondet. In 1962, he opened his own studio –Frank O. Gehry and Associates– in Los Angeles, from which he has worked on projects in America, Europe and Asia for five decades now.

He rose to prominence in the 70s for his buildings with sculptural forms that combine unusual industrial materials such as titanium and glass. During this same period, he began to develop a role as a designer of furniture with his Easy Edges collection, conceived as a low-cost range comprising fourteen pieces made out of cardboard, subsequently followed by the more artistic range, Experimental Edges. Since the late 80s, the name of Frank Gehry has been associated with the deconstructionist movement, characterized by fragmentation and the rupture of a linear design process, resulting in buildings with a striking visual appearance. The Guggenheim Museum in Bilbao (1997) and the Nationale-Nederlanden building in Prague (1996), known as the Dancing House, may be considered among the most prominent examples of this formal language. Likewise noteworthy among his works are the Aerospace Museum of California (1984), the Vitra Design Museum in Weil am Rhein, Germany (1989), the Frederick Weisman Art Museum in Minneapolis (1993), the DZ Bank building in Berlin (1998), the Gehry Tower in Hannover (2001), the Massachusetts Institute of Technology Stata Center in Cambridge (2003), the Walt Disney Concert Hall (2003) and the Maggie's Centre in Dundee, Scotland (2003). Gehry has also worked on a museum of contemporary art in Paris for the Louis Vuitton Foundation, the design of his first playground in New York, at the southern tip of the island of Manhattan known as The Battery, and the remodelling and recovery of Mayer Park in Lisbon, which included the restoration of the Capitolio Theatre. In Spain, 2006 saw the opening of the Herederos del Marqués de Riscal winery in Elciego (Álava), and he has also designed the Sagrera Tower in Barcelona.

His work has been the subject of numerous case studies and, in 2006, the film director Sydney Pollack released the documentary Sketches of Frank Gehry, presented at Cannes. In that same year, he presented his project for the new Guggenheim Museum in Abu Dhabi. In 2008, he designed the Serpentine Gallery Pavilion in Hyde Park, London. The first residential building in Asia designed by Gehry, the Opus Hong Kong tower, was opened in 2012. He is currently working on the design of the Eisenhower Memorial to be built in Washington; on the West Campus that Facebook is to build in Menlo Park, California and on the project of a residential tower in Berlin, which will become the tallest skyscraper in the city.

His designs have received over one hundred awards around the world. Noteworthy among the distinctions he has received are more than a dozen honorary degrees, the Arnold W. Brunner Memorial Prize (USA, 1977), the Pritzker Prize (1989), the Wolf Prize in Arts (Israel, 1992), the Praemium Imperiale (Japan, 1992), the Dorothy and Lillian Gish Prize (1994), the Friedrich Kiesler Prize (Austria, 1998), and the Twenty Five Year Award from the American Institute of Architects (2012). He also holds the National Medal of Arts (USA, 1998), the Lotos Medal of Merit (USA, 1999), the Gold Medal of the American Institute of Architects (1999), and the Royal Gold Medal for the promotion of architecture (2000), awarded by the Queen of England. Gehry has been a member of the Pritzker Prize Jury and of institutions such as the American Academy of Arts and Letters, the American Academy of Arts and Sciences, the US National Design Academy and the Royal Academy of Arts.

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Gehry Partners, LLP. The Gehry Partners team on the Battersea project is headed by Craig Webb and Brian Aamoth. Gehry Partners, LLP is a full service architectural firm with extensive international experience in the design and construction of academic, museum, theater, performance, commercial, and master planning projects.

Founded in 1962 and located in Los Angeles, California, Gehry Partners currently has a staff of approximately 125 people. Every project undertaken by Gehry Partners has Frank Gehry personally involved. Frank is supported by the broad resources of the firm and the extensive experience of the firm’s senior partners and staff. On Battersea, the design team will be led by Craig Webb who has collaborated with Frank for over 20 years. Current projects include: Guggenheim Abu Dhabi; LUMA Foundation in Arles, France; Divan Orchestra in Berlin; Eisenhower Memorial in Washington, D.C.; King Street Development in Toronto, Ontario; Philadelphia Museum of Art in Philadelphia; Q-MOCA in Quanzhou, China; and West Campus for Facebook in Menlo Park, California. Projects under construction include the Puente de Vida Museum of Biodiversity in Panama; Foundation Louis Vuitton Museum in Paris, France and the Dr. Chau Chak Wing Building for the University of Technology, Sydney, Australia.

Raised in Toronto, Canada, Frank Gehry moved with his family to Los Angeles in 1947. He received his Bachelor of Architecture degree from USC in 1954, and studied city planning at the Harvard University Graduate School of Design. He founded Gehry Partners, LLP, in Los Angeles in 1962, a full-service architectural firm that developed extensive international experience in the design and construction of academic, museum, theater, performance and commercial projects.

Hallmarks of Mr. Gehry’s work include a concern that people dwell comfortably within the spaces that he creates, and an insistence that his buildings address the context and culture of their sites.

Despite his international stature and renown, he continues to be closely associated with Los Angeles, where his 1978 redesign of his Santa Monica home launched his international career.

“Frank holds a special place in his art for the work of contemporary artists. He was a central figure in the contemporary art world in Los Angeles in the 1960s and 70s, working closely with Billy Al Bengston, Larry Bell, John Altoon, Bob Irwin, Ed Moses, Ed Ruscha and Ken Price. And he continues to work closely with artists, including Claes Oldenburg and Jeff Koons, for whom he has collaborated on deeply sensitive installations of their work,” said Cuno. “Given his contributions to architecture, and the Getty’s extensive research and collections in Los Angeles art and architecture at the mid-century and beyond, and the commitment of the Getty Conservation Institute, the Getty Foundation, and the Getty Research Institute to the conservation and study of modern architecture, it is fitting that we present Frank with our highest honor.”

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Published on: April 5, 2017
Cite: "The Philadelphia Museum of Art Breaks Ground on "Core Project" by Frank Gehry" METALOCUS. Accessed
<http://www.metalocus.es/en/news/philadelphia-museum-art-breaks-ground-core-project-frank-gehry> ISSN 1139-6415
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