Following the success of the October Fiestacción, next June 23, 2012 there will be a new Begonia Festival, a day of educational and leisure activities to claim the public space and promote the pilot project of intervention in the interblock space in the neighborhood. This activity is part of VdB, the bottom-up project of comprehensive and participatory urban regeneration in the neighborhood Virgen de Begoña (Madrid) thet Paisaje Transversal is developing with the neighbors and the Neighborhood Association of Begoña.

The aim of the festival is not only to share with all the neighbours a holiday to promote the identity of the neighbourhood and have a good time but also to raise awareness of the possibility of initiating a pilot project in the interblock space for neighbourhood improvement. It is proposed to act on the interblock spaces most representative of the entire colony to improve their accessibility, use, comfort and furniture among other topics. The final action will be conducted through a participatory process, requiring, at this stage of the project, to publicize the initiative to the neighbourhood residents.

During the party, we will take place a game like PARTY in a public space and the interblock de Begoña. Three teams will be formed by parts of the neighbourhood, and they will fight for improvements in public space in the neighbourhood passing challenges such as gymkhanas, Pictionary, taboo, mimic or questions, all related to the colony and its places. The aim is to create an awareness of public space as a site for all people, eliminating the idea of ?? public areas as zones for anyone, so areas that nobody bothers to care for and improve.

From platforms like the neighbourhood blog, the organization has invited all the neighbours to bring dishes from their different origin regions, to eat together and share the culinary riches of the neighbourhood. Following the theme of the party, the schools and kindergartens in the neighbourhood will work with the event making recycled flowers for the occasion, and making a floral carpet installation as a revindication of quality public space.

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Virgen de Begoña neighbourhood, Madrid, Spain.
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June 23, 2012. Start at 10.30 h with a Batukada. End of the feast day with a dancing party until 00.00 h.
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Paisaje Transversal emerged in June 2007 when some students of the School of Architecture at the Technical University of Madrid put together some thoughts on the city and territory. At the embryonic stage, they established the basis on which their business has developed during these four years. They believe that the complexity of the environment, whether natural or artificial, requires particular thought and coordinated action across multiple disciplines. In this scenario, the traditionally dominant role of the architect loses force leading to a disciplinary consciousness in which the part of sociologists, artists, biologists, geographers and environmentalists, among many other professions, takes on greater prominence.

The first reflections expressed in the blog were drifting to urban topics. Organizing the workshop "Contemporary metropolitan conditions" on ETSAM in January 2008 marked a before and after in their theoretical concerns. This shift was made finally a year later with the workshop "urban negotiation processes."

In 2010, they organized another workshop entitled "Letters of urban navigation", which dealt with new ways of mapping the city and how the maps can also be powerful tools for proposal. In 2011 they organized the conference "For a future and a city worthy." In September 2011, coinciding with its participation in the VIII-building companies in the UPM, it decided to jump into the profession and create a national association with which they have begun to develop its projects.

Paisaje Transversal has made several presentations related to city planning, citizen participation and urban ecology in various academic and professional forums ("World Congress of urban development INTA35" in Grenoble, France, 2011 and "5 ° CONAMA Local" in Vitoria-Gasteiz, 2011, among others) and different teaching and participatory projects (project bottom-up of participatory urban regeneration in the colony Virgen de Begoña, Madrid, 2011).

Since 2011 they have developed more than 200 projects distributed between Spain, Europe and Latin America. Its scope of work covers 4 scales: public space, neighborhood, city and territory. They have received various awards for their career and their innovative contributions in the field of urban planning, such as the 2015 Award for Excellence in the Social Economy of Madrid, the 2016 Arquia Innova Award from the Arquia-próxima Young Spanish Architecture Biennial or the City Award for Best Citizen Commitment 2019.

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Published on: June 20, 2012
Cite: "Paisaje Transversal in Fiesta Begoña" METALOCUS. Accessed
<http://www.metalocus.es/en/news/paisaje-transversal-fiesta-begona> ISSN 1139-6415
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