Naomi Sato Architects has designed the Haruna Beverage product planning and development center at the foot of Mount Haruna in Gunma Prefecture, drawing inspiration from the surrounding landscape and replicating the natural rhythm of the forest and mountain range in its architecture.

The innovation area consists of a functional complex that houses office spaces, innovation areas, and the gallery, following a structure that encourages collaboration through an open and freely accessible design, offering, in addition to comfortable spaces for workers, a space for visitors to experience the company's products.

The project by Naomi Sato Architects creates a zigzag of distinct spatial experiences that are key to balancing the areas within it and encouraging the combination of open and private work spaces, resulting in a building that prioritizes a bright and natural environment characterized by its geometry, the use of warm materials, and controlled natural lighting.

The Haruna Innovation Center features an exposed structural system that improves both safety and interior warmth, and sustainability measures that include highly insulated ceilings and walls, a fireproof wood frame, and heating and ventilation measures that reduce energy consumption.

Haruna Innovation Center by Naomi Sato Architects. Photograph by Kazumi Ogata

Haruna Innovation Center by Naomi Sato Architects. Photograph by Kazumi Ogata.

Project description by Naomi Sato Architects

A project for an innovation center as the central hub for product planning and development for Haruna Beverage, whose head office and factory are located at the foot of Mt. Haruna in Gunma Prefecture. Before designing the building, three areas were conceived for this facility, to stimulate communication both inside and outside the company and to promptly produce beverages with a new perspective.

"To Think = Office Area": A space with a free address working place emphasizes communication and co-creation.

"To create = Innovation Area": A space where scientists can be creative with all five senses.

"To spread = Gallery Area": A space where visitors can learn about the company and its products while touring the entire building.

Centro de Innovación Haruna por Naomi Sato Architects. Fotografía por Kazumi Ogata. --- Haruna Innovation Center by Naomi Sato Architects. Photograph by Kazumi Ogata.
Haruna Innovation Center by Naomi Sato Architects. Photograph by Kazumi Ogata.

To achieve these visions, the following design concepts were developed:

- In order to create an environment where people can work with refined sensibilities, bright spaces with warm materials such as wood were designed. Natural soft light from Northside shines through the gaps between the roofs, giving a bright and green-filled atmosphere wherever in the building.

- The Zig-Zag plan layout creates space, both stream and stillness areas in the Gallery area, and gives diversity to the workspace where public and private are adjacent in the office area. It gives a feeling of an open atmosphere similar to a mountain lodge.

- Considering fire resistance, earthquake resistance, and cost-effectiveness, a fireproof wooden structure is selected. So that the structure appears in the interior and makes it safe and warm.

- Considering CO2 reduction and comfortability, high-insulation roofs and walls, floor-supply-air-conditioning, and natural light are adopted. It is making an eco-friendly facility.

More information

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Architects
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Builder
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Sata Construction & Saving Industry. JV – Norihiko Yamaji, Yoichi Moroda.

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Area
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Site area.- 15,879.38 sqm.
Building area.- 1,012.97 sqm.
Total floor area.- 1,497.27 sqm.
First-floor area.- 927.97 sqm.
Second-floor area.- 566.30 sqm.

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Dates
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2024.

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Location
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Ashikado-cho, Takasaki-city, Gunma, Japan.

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Photography
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Naomi Satō, born in Tokio, Japan in 1955 studied Architecture at the University of Tokyo before completing his masters at Harvard University Graduate School of Design. In 2022 he was appointed President of the Japan Institute of Architects (JIA) for the period 2022-2024.

In their studio, the Naomi Satō Architects team prioritizes a bright and natural work environment, the use of warm materials, the combination of controlled natural lighting through openings and the creation of well-lit atmospheres with the presence of vegetation to bring their architecture closer to nature.

Read more
Published on: February 13, 2025
Cite: "Morphological imitation of the landscape. Haruna Innovation Center by Naomi Sato Architects" METALOCUS. Accessed
<http://www.metalocus.es/en/news/morphological-imitation-landscape-haruna-innovation-center-naomi-sato-architects> ISSN 1139-6415
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