For the duration of the Winter Olympics, 3D portraits of visitors of the Olympic Park and sport fans from all over Russia will appear on the facade of the pavilion for twenty seconds each.

The facade consists of 10,000 actuators that are arranged in a trigonal pattern and can be extended up to two meters. Similar to a gigantic pin screen, which one can leave three-dimensional impressions on, the facade displays three different faces simultaneously, each of them eight meters high and six meters wide. Technologies of this kind have never before been used for such a large-scale project.

"We're excited to share this video of our recent 1000 actuator test which forms one-tenth of the full colour kinetic building facade designed by Asif Khan and incorporated into his pavilion for the Russian telecom operator MegaFon at the Sochi 2014 Winter Olympics. The building facade is being developed and realised by the Swiss company iart. It is a lit, moving sculpture which will be able to change shape and display physical portraits of visitors of the Olympic Park and sports fans from all over Russia (opening 7 February 2014)." MVRDV

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MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.

The products of MVRDV’s unique approach to design vary, ranging from buildings of all types and sizes, to urban plans and visions, numerous publications, installations and exhibitions. Built projects include the Netherlands Pavilion for the World EXPO 2000 in Hannover; the Market Hall, a combination of housing and retail in Rotterdam; the Pushed Slab, a sustainable office building in Paris’ first eco-district; Flight Forum, an innovative business park in Eindhoven; the Silodam Housing complex in Amsterdam; the Matsudai Cultural Centre in Japan; the Unterföhring office campus near Munich; the Lloyd Hotel in Amsterdam; the Ypenburg housing and urban plan in The Hague; the Didden Village rooftop housing extension in Rotterdam; the music centre De Effenaar in Eindhoven; the Gyre boutique shopping center in Tokyo; a public library in Spijkenisse; an international bank headquarters in Oslo, Norway; and the iconic Mirador and Celosia housing in Madrid.

Current projects include a variety of housing projects in the Netherlands, France, China, India, and other countries; a community centre in Copenhagen and a cultural complex in Roskilde, Denmark, a public art depot in Rotterdam, the transformation of a mixed use building in central Paris, an office complex in Shanghai, and a commercial centre in Beijing, and the renovation of an office building in Hong Kong. MVRDV is also working on large scale urban masterplans in Bordeaux and Caen, France and the masterplan for an eco-city in Logroño, Spain. Larger scale visions for the future of greater Paris, greater Oslo, and the doubling in size of the Dutch new town Almere are also in development.

MVRDV first published a manifesto of its work and ideas in FARMAX (1998), followed by MetaCity/Datatown (1999), Costa Iberica (2000), Regionmaker (2002), 5 Minutes City (2003), KM3 (2005), Spacefighter (2007) and Skycar City (2007), and more recently The Vertical Village (with The Why Factory, 2012) and the firm’s first monograph of built works MVRDV Buildings (2013). MVRDV deals with issues ranging from global sustainability in large scale studies such as Pig City, to small, pragmatic architectural solutions for devastated areas such as New Orleans.

The work of MVRDV is exhibited and published worldwide and has received numerous international awards. One hundred architects, designers and urbanists develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation. MVRDV works with BIM and has official in-house BREEAM and LEED assessors.

Together with Delft University of Technology, MVRDV runs The Why Factory, an independent think tank and research institute providing an agenda for architecture and urbanism by envisioning the city of the future.

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Published on: February 6, 2014
Cite: "The Kinetic Facade of the MegaFon Pavilion" METALOCUS. Accessed
<http://www.metalocus.es/en/news/kinetic-facade-megafon-pavilion> ISSN 1139-6415
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