The company, Tesco supermarkets wanted to be number one in Korea and created digital strategy is to approach the number 1. The results were achieved by installing copies of the super shelves in the corridors of the subway.
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In them, every product has a QR code that is read by smart phones and added to a shopping cart on line then reaches the user's home.

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Images from Seoul metro, South Korea.
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Published on: June 30, 2011
Cite: "Homeplus Subway Virtual Store" METALOCUS. Accessed
<http://www.metalocus.es/en/news/homeplus-subway-virtual-store> ISSN 1139-6415
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