Architecture offices miss_vdr architektur and heri&salli carried out the exhibition design for 'Building Culture Wien'. This year's theme is 'Think your city differently' that takes place in Vienna until the end of this year 2014.

The design's main aim was to detach itself from the existing exhibition space, to unite the exhibition design and the information and, at the same time, suggest the added value of experienced space. Therefore, the exhibition design stands for content, image and material at the same time and it is planned to be reused in the future. The graphic design was carried out by Austrian art office zunder zwo.

Description of project by the architects

By means of simplicity square timbers were piled up to create a kind of “shelf-system”. This can be used as interactive space.

Two interlocking dimensions of square wood created two different layers that are simultaneously carrier of information and carrier of functions. Even though the interlocking and interfering of the two structures seems complex, at the end of the day the simplicity of the pile remains visible to the least detail. Also, the piles change their directions so as to guarantee stability.

The square timbers dissolve the 2 dimensionality of the space into 3 dimensional layers, further they allow visual impressions by means of integrated and fragmented pictures.

The exhibition shows urbanspatial events and is at the same time a spatial event by itself. Graphic contents and pictures merge with the wooden structure; integrated "Voices of the Citizens" (O-Töne) and possible interventions of the visitors in the exhibition confirm the process-oriented character of the exhibition.

The lettering of the exhibition logo is, like the exhibition itself, composed of basic shapes created by Zunder zwo. It includes the components variability, possibility of redesign as well as “thinking different”. In the end building culture is a materially visible result as well as an immaterial experienced added value of actors in the urban context.

Also the simplicity of the material is part of the concept. It is planned to be reused after the end of the exhibition.

CREDITS. TECHNICAL SHEET.-

Architects/exhibition designers.- heri&salli / miss_vdr architektur.
Team.- Alexandra Tiligadi, Klaus Molterer.
Exhibition grafics.- ZunderZwo.
Exhibition.- from september 2014 till december 2014.
Client.- City of Vienna / MA19.
Building company.- StahlundForm / Vienna.
Curators.- Volker Dienst, Barbara Feller, Antje Lehn, Robert Temel.
Concept.- Sibylle Bader – Wanderklasse-Verein für BauKulturVermittlung, Sabine Gstöttner – inspirin, Theresia Frass und Nikola Winkler – Raumschule.
Exhibition satellite and concept photo contest.- feld72, nonconform, inspirin.
Illustration.- Fraukes Welt.
Documentation and editorial.- Manuela Hötzl.

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More information

miss_vdr architektur was formed by Theresa Häfele, Julia Nuler and Matthäa Ritter in 2010. The name is, so to say, the programme for the team that had studied at the Vienna Academy of Fine Arts as well as in Berlin, Copenhagen and Santiago de Chile. Because, in this connection, it is not a coincidence that three women have joined forces in one field of work whose image has been characterised almost exclusively by men as a matter of tradition. In this respect, they too are curious what constellation will come about as a result. Up until now, feedback has been absolutely positive, whether in cooperation with contractors or business partners. If other new solutions are the result of joint discussion and communication, these are mainly the better ones, they are sure.

miss_vdr architektur puts the emphasis on the field of architecture that also correspond to their inner sense of conviction. Their ambitions apply both to social as well as ecological sustainability, socio-political fairness and quality of life. Last but not least, planning and building follow an inclusive approach that focuses on the human factor.

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heri&salli was formed in 2004 by Heribert Wolfmayr (1973) and Josef Saller (1971). They work on spatial drafts and architectural horizons; they work with interventions, bound with surroundings and landscapes which reach their targets in materiality compared with people. By opposites, put into interlinked connections, an architectural idea - as a collection of different substantial barriers and surfaces – reaches its concept and necessity in connection with material, open space and human being. Man as active being always is the reason for possibilities of architectural drafts.

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Published on: December 15, 2014
Cite: "Exhibition Design for 'Building Culture' Vienna" METALOCUS. Accessed
<http://www.metalocus.es/en/news/exhibition-design-building-culture-vienna> ISSN 1139-6415
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