BREW FOR A BETTER WORLD.
19/10/2010.
Project 7
metalocus
metalocus
What if that cup of coffee you drink every day could change the world? Project7 is doing exactly that. Simply put, you buy coffee and you do good. Each of their seven coffees is attached to a specific cause and provides funding for worthy non-profits. These funds are put toward specific activities that make a difference: Quench "the Thirsty" (provides clean water), Heal (provides medicine for malaria patients) Hope (provides counseling for a child affected by war), House (provides food, education and healthcare for an orphan) Feed (provides meals for the hungry in the U.S.), Teach (provides schooling for a child in Africa), and Save "the Earth" (plants fruit bearing trees).
They are a cause-related company that makes every day consumer goods, like bio-bottled water, gum, mints and coffee. They aren’t asking you to buy more stuff, just change the products that you already buy.