The stable headquarters of the Price Circus in Madrid is much more than a regular circus, its history from the Plaza del Rey (currently occupied by the Ministry of Culture), to its current location in Ronda de Atocha in Madrid, is the story of one of the most important centers of representation in our country.

Twist was presented in November with a set designed by Studio Animal, directed by Javier Jiménez Iniesta, as a revolving show, a palindrome of rock circus and circus rock, with the public traveling 60 years ago to attend one of those rock matinees, Modern Music Festivals (1962-1964), which took place on the Price stage.

The project is a finalist in Ephemeral Interventions for the next FAD 2023 awards.
Javier Jiménez Iniesta synthesizes and reinterprets a rich memory of traditions and aesthetics between circus and rock in a total show that unfolds vertically and horizontally in 360º between the track and the stands. A proposal that begins in red in a process of chromatic gradation that reaches blue and that includes both the costumes used and the lighting that bathes the interior enclosure of the Price Circus.

It is the 60th anniversary of the first modern music matinees of the old Price circus, events that forever marked the pop and rock scene in our country. Groups such as Los Relámpagos, Los Pekenikes, the Diamond Boys with Albert Hammond, or the debut of Miguel "Mike" Ríos participated there.

These concerts, held on Sunday mornings, were received as a breath of fresh air by hundreds of young people. The Teatro Circo Price remembers them with a very special production, a meeting of creators from different disciplines, from circus to rock, from musical theater to visual arts, led by stage director Marta Pazos.
 


TWIST by Studio Animal. Photograph by José Hevia.


TWIST by Studio Animal. Photograph by Marcos G. Punto.

Project description by Studio Animal

Twist is a show that celebrates the meeting of two artistic disciplines: circus and rock. It is a tribute to Price's morning shows, where the first rockers of our country sang and danced on Sunday mornings while the circus performers prepared the afternoon show. This exotic duality is the starting point of the project: two colors, red and blue, linked to both disciplines, which together generate an interesting visual vibration. Just these two colors. No other.

The Circo Price Theater is a circular space with a central ring so that the scenography works in 360º. There is no single frame to look at, and the seats are incorporated into the field of vision as a background at all times. For this reason, we decided to intervene in the entire theater: arena, bleachers, stage, and ceiling. The space is delimited in height with a red velvet chapitô, and all the surfaces of the bleachers, which already have red seats, are covered; walls, but also stairs and floor are carpeted. The actors are also part of the scenographic proposal, and in the same way, it is proposed that they wear and are made up exclusively in red (circus) and blue (rock). They suddenly appear and disappear on the two-color background.


TWIST by Studio Animal. Photograph by Marcos G. Punto.

The show starts in red. A perimeter ambient lighting based on red cyclorama lamps stains everything, spectators included, forming a radical and surreal red atmosphere where the vision is accommodated, and little by little, throughout the show and through various performative tricks, blue appears in the space.

More information

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Direction
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Marta Pazos.
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Scenography
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Studio Animal.- Javier J. Iniesta.
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Project team
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Marina Benítez, Diana F. Pareja.
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Collaborators
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Lighting.- Nuno Meira.
Wardrobe.- Pier Paolo Álvaro.
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Client
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Production
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Madrid Destino.
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Dates
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From 14th October to 06th November 2022.
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Location
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Rda. de Atocha, 35. 28012 - Madrid, Spain.
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Photography
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Marcos G. Punto, José Hevia.
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Studio Animal is a design studio based in Barcelona and Madrid specializing in interior design projects and ephemeral architecture. It is directed by Javier Jiménez Iniesta, who received his architecture degree from the School of Architecture of Alicante, graduating with Honors in 2007. He combines his professional activity with teaching and academic research. Currently he is professor at the Master´s program of Interior Design at the European Institute of Design and the School of Design Elisava.

Studio Animal deals with the development of proposals related to ultra-contemporary thinking and its relationship to the environment in which we live in. The redefinition of spaces and atmospheres inhabited by the contemporary subject, is the backbone of their work; in pursuit of a super-optimistic future for the potential inhabitants of their architectural designs. Studio Animal moves from the small scale of industrial design to the planning and development of a brand´s image and the integral design of spatial proposals; progressively specializing in the design of all types of interior spaces and offering custom designed projects to each client, always under an architectural approach.

The work of Studio Animal has been cataloged in the last two editions of biannual Arquia Próxima Awards. They have also been awarded several national and international awards, such as the Pasajes-Iguzzini Prize, the FAD Awards of Architecture and Interiorism (finalist and shortlisted), the ADG Laus Awards (bronze in Spatial Design) and the International Media Award in China (Winner). Their work has appeared in various specialized publications such as OnDiseño, Detail, Proyecto Contract, Diseño Interior or Pasaje de Arquitectura y Crítica.
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Published on: August 6, 2023
Cite: "Tribute to the Price Matinees, circus vs rock. TWIST by Studio Animal" METALOCUS. Accessed
<http://www.metalocus.es/en/news/tribute-price-matinees-circus-vs-rock-twist-studio-animal> ISSN 1139-6415
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