After its sneak preview in January at the fall 2013 Prada men’s fashion shows, “Tools for Life,” the furniture collection designed for Knoll by OMA, Rem Koolhaas, make its official debut this week during the Salone Internazionale del Mobile in Milan. The collection, which be on view April 9 and 10 at Prada’s exhibition space at Via Fogazzaro 36, Milan, Italy, consists of pieces that address the increasingly blurred boundaries between working and living space by being kinetic rather than static.

As Koolhaas said, his goal was to create furniture "that performs in very precise but also in completely unpredictable ways, furniture that not only contributes to the interior but also to the animation of the interior." and indeed, flexibility is the key here. A massive, heavily engineered piece called the 04 Counter consists of three horizontal bars that stack like a wall, but which can also pivot and cantilever, a metamorphosis from a spatial partition to a communal gathering place, a “piazza,” as Benjamin Pardo, Knoll’s design director, called it, adding, “I wanted to talk about work and not the office - the distinction being that today people work everywhere. With that in mind, the OMA pieces are more kinetic than static: many are easily adjustable so that with changes in height, adjacency and degree of privacy, almost any space can be transformed to a place of work.”

The "Tools for Life" range is based on the idea that furniture should be understood as a high-performance instrument rather than a design statement.

The collection features tables that can be adjusted - also by electric motor - from coffee table to desk height, swivel chairs, a stool, an executive desk, and other items. Each piece is made from a simple material palette (transparent acrylic, leather, travertine, steel, wood, glass, concrete) making the furniture compatible with a range of residential and workplace interiors.

OMA collaborated with Inside/Outside on the design of Knoll exhibition space at the Salone del Mobile. The project, featuring an organic sequence of spaces, defined by a continuous double layer white curtain, redefines the paradigm of a trade show stand, provoking a more subtle, surprising and intimate relationship with the products.

CREDITS

Rem Koolhaas ; Partner, OMA
Ippolito Pestellini Laparelli ; Associate, OMA
Benjamin Pardo ; Executive Vice President, Design Director, Knoll
Khalid Masoud ; Lead Product Design Engineer, Knoll

Rem Koolhaas on 04 Counter.

“Tools for Life” is an 11-piece collection of furniture designed by Rem Koolhaas and his studio, OMA. Overall, it’s a frank and, at times, frisky expression of the idea that furniture is, ultimately, equipment for living and so has an obligation to perform at a high level.

Today people work everywhere—not just in an office—and the message here is that pieces that are easily adaptable are more likely to remain relevant. Many of these pieces move up or down or laterally, taking different, sometimes unpredictable positions or even shapes, according to what users need. Architect, author, curator, professor, self-made sociologist, and full-time provocateur, Koolhaas has produced a wide range of projects, though it’s the large, such as the Rothschild Bank in London, the extra large, such as the CCTV tower in Beijing, or the super-sized, such as a master plan for a city of 200,000 people in Doha, that have dominated his office in recent years. For this, his fi rst official foray into product design, Koolhaas had to rethink his own preconceptions about practicing at such a small scale. Tapped by Knoll to help mark its 75th anniversary, he joins an august group of architects who have shaped the company’s history, including Mies van der Rohe, Marcel Breuer, Eero Saarinen, Robert Venturi and Frank Gehry. Below is a condensed and edited series of interviews outlining the principles behind “Tools for Life.”

WHY DID KNOLL WANT TO WORK WITH OMA?

BP.- Because of the way Rem Koolhaas thinks about architecture. In general, I’m drawn to his thinking—not always to exactly what it is that he’s saying, but to the frankness with which he says it and his ability to dismiss extraneous stuff. And we wanted to see a contemporary fi gure interpret Modernist ideas. Some of the pieces are, in their static state, very much like Florence Knoll pieces: They are the background pieces that create sub-architecture in an architectural space. Yet there’s a kinesthetic quality to this collection—many of the pieces adjust, move, or transform. Certain pieces undergo a metamorphosis. It’s the first time since the Frank Gehry collection where we’ve done something that says: “Here’s an architect of today who is challenging us to think about furniture and ideas related to both business and domestic environments.” And it’s not just about wonderful objects but also about how people interact with space and architecture. It’s a collection of products that really pushes how it is that we are working, thinking, and living. What does it really mean to be able to sit on the floor with people and have a meeting and then, an hour later, use that same table at a full standing height for something entirely different?

WHY FURNITURE? WHY NOW?

RK.- I had always felt that designing furniture was kind of redundant. But due to some experiences in my private life, at home, I was designing at that scale. I had thought that it would be almost impossible, but actually I enjoyed it. It unlocked energy. So I decided that our so-called principle of not being involved in design needed to be thrown overboard.

IP.- It was an interesting brief: To design furniture for something that is in between an office and a domestic environment—a hybrid or fl uid environment. So the pieces themselves are hybrids and have multiple uses. Our interest was more in how the furniture could perform—what the pieces could do for users—and not what the pieces look like.

Rem Koolhaas, center, examines the 05 Round Table with Benjamin Pardo, right.

HOW DOES THE FURNITURE COLLECTION RELATE TO OMA’S ARCHITECTURE?

RK.- The pieces all perform different tasks. The furniture is, in a way, mutable and changeable and so for that reason it corresponds very closely to my interest in things that perform rather than things that have particular shapes. So in that sense there is a kind of seamless incorporation of the same logic, but at a totally different scale.

IP.- There’s a common attitude—one that’s related to function more than design.

HOW DID THE COLLECTION DEVELOP?

BP.- From the start, what was important to me in terms of talking to Rem about this project was that I wanted to be able to talk about office space planning concepts in the most neutral possible fashion and to tie them back to residential ideas as well. In the initial discussions, I was trying to avoid any kind of aesthetic imposition or any question of geometry or any kind of infl uential materiality. Strangely enough though, that neutrality is very much part of what the furniture has actually become. So, the real conversation at the start was about height, adjacency, and visual division. I said that I wanted to focus on work, not the offi ce. And the distinction is that people work everywhere. And one of the reasons why height, boundary, and spatial relationships are so important is because you fi nd yourself working in very different kinds of circumstances. So, what was critical in terms of the overall concept is being able to work in any position from sitting on the fl oor to standing up, and that requires height adjustments of tables more than anything else. The next question was really one associated with partitioning: how can we have some kind of architectural form that physically divides space? So, we talked through all of those different kinds of abstract ideas that might apply equally to the offi ce as to the home.

RK.- Knoll presented a series of interconnected typologies they wanted us to do and those turned out to be in themselves very, very interesting almost to the point that we decided to translate the typologies into a kind of apparatus—to be very literal about them. We thought we ought to make the pieces perform but we ought not to mask them in terms of adding “design.”

.../ more at Knoll.

 

More information

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Read more

Rem Koolhaas was born in Rotterdam in 1944. He began his career as a journalist, working for the Haagse Post, and as a set-designer in the Netherlands and Hollywood. He beganHe frequented the Architectural Association School in London and studied with Oswald Mathias Ungers at Cornell University. In 1978, he wrote Delirious New York: a retroactive manifesto for Manhattan, which has become a classic of contemporary architectural theory. In 1975 – together with Elia and Zoe Zenghelis and Madelon Vriesendorp – he founded OMA (Office for Metropolitan Architecture).

The most important works by Koolhaas and OMA, from its foundation until the mid-1990s, include the Netherlands Dance Theatre at The Hague, the Nexus Housing at Fukuoka in Japan, the Kunsthal in Rotterdam, the Grand Palais of Euralille and Lille, the Villa dall’Ava, the Très Grande Bibliothèque, the Jussieu library in Paris, the ZKM in Karlsruhe and the Seattle Public Library.

Together with Koolhaas’s reflections on contemporary society, these buildings appear in his second book, S,M,L,XL (1995), a volume of 1376 pages written as though it were a “novel about architecture”. Published in collaboration with the Canadian graphic designer, Bruce Mau, the book contains essays, manifestos, cartoons and travel diaries.

In 2005, with Mark Wigley and Ole Bouman, he was the founder to the prestigious Volume magazine, the result of a collaboration with Archis (Amsterdam), AMO and C-lab (Columbia University NY).

His built work includes the Qatar National Library and the Qatar Foundation Headquarters (2018), Fondation Galeries Lafayette in Paris (2018), Fondazione Prada in Milan (2015/2018), Garage Museum of Contemporary Art in Moscow (2015), the headquarters for China Central Television (CCTV) in Beijing (2012), Casa da Musica in Porto (2005), Seattle Central Library (2004), and the Netherlands Embassy in Berlin (2003). Current projects include the Taipei Performing Arts Centre, a new building for Axel Springer in Berlin, and the Factory in Manchester.

Koolhaas directed the 2014 Venice Architecture Biennale and is a professor at Harvard University, where he directs The Project on the City, a research programme on changes in urban conditions around the world. This programme has conducted research on the delta of the Pearl River in China (entitled Great Leap Forward) and on consumer society (The Harvard Design School Guide to Shopping). Taschen Verlag has published the results. Now is preparing a major exhibition for the Guggenheim museum to open in 2019 entitled Countryside: Future of the World.

Among the awards he has won in recent years, we mention here the prestigious Pritzker Architecture Prize (2000), the Praemium Imperiale (2003), the Royal Gold Medal (2004) and the Mies Van Der Rohe prize (2005). In 2008, Time mentioned him among the 100 most influential people of the planet.

Read more
Published on: April 9, 2013
Cite: "“Tools for Life”. OMA-Designed Furniture for Knoll Unveiled in Milan" METALOCUS. Accessed
<http://www.metalocus.es/en/news/tools-life-oma-designed-furniture-knoll-unveiled-milan> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...