As a collaborative knowledge platform that anyone can edit, Wikipedia today has more than 50 million articles – all free to read, use, and modify – available in roughly 300 languages. As a non-profit organization, the Wikimedia Foundation is committed to developing and maintaining open source knowledge – wikis – that are available for free to everyone.
The Wikimedia Foundation's aim is to create a brand identity system that supports to further anchor its position as an essential component in offering free knowledge, “setting knowledge free”, in the digital era.
The process will be documented and shared through a community-wide brand network that can be followed at http://brandingwikipedia.org
“Snøhetta has a long-standing commitment to developing socially sustainable design solutions that promote a sense of collective ownership and engagement with civic life. We chose Snøhetta as our strategic design partner for their demonstrated ability to develop strong, visual brand identities that transcend geographical boarders and bring people together. Snøhetta’s commitment to working creatively, openly, and together was the perfect fit for the project, and we’re thrilled to be working with them”, states Heather Walls, Chief Creative Officer of the Wikimedia Foundation.