From this first space, through a scenic twist, the second space emerges, which becomes the great centre of the project. The space welcomes the client through a space defined by clear geometry, a large central dome, overhead lighting and perimeter display shelves.
The materiality is defined by the use of "campaspero" stone combined with various mortar coatings, generating a set of neutral and warm tones, which soften the roundness of the spatial geometry, emphasizing the importance of the product.
Diplomatic store by estudio DIIR. Photograph by David Zarzoso.
Project description by estudio DIIR
The sales experience becomes the object of study of this new store. To this end, we work on the creation of a route through which the visitor discovers different forms of exposure. The rectangular and monotonous enclosure that is taken as a starting point, is moulded to pursue a singular space where geometries acquire substantial importance.
In this way, two spaces that follow one another linearly are distinguished. The first is used as a letter of introduction and is responsible for displaying the featured product on its various devices. The showcase, the interactive screen, and the display shelves act as a lure. The access plane is broken and invites the user to go inside.
Diplomatic store by estudio DIIR. Photograph by David Zarzoso.
Next, the circular space stands as the great centre of the project. After crossing a large crowning lintel, the ceiling is decompressed and a space where surprise is emphasized is accessed. By creating a huge dome, an atmosphere is created in which the aforementioned geometric rotundity enters the scene. This is illuminated from above and bathes the space in light. Accompanying this gesture, a series of display shelves surround the space and embrace the user concentrically.
Neutral tones define the palette of materials. "Campaspero" stone is combined with various mortar coatings. In this way, a sincere dialogue is established between content and container. Geometric expressiveness is counterbalanced by calm tones, thus emphasizing the importance of the product.
