The Museum of Applied Arts at the Moravian Gallery in Brno has been transformed with its new concept “ART DESIGN FASHION”. A renovation of the Museum to include not only design but also fashion and art, where visitors can explore a permanent collection, temporary exhibitions, and new installations designed by leading Czech artists, designers, and architects.

The Museum of Applied Arts was built in 1873 and was filled with evidence of historical and period productions, which were then popularised. The building presented to the public the current skill and level of craftsmanship, which was also highlighted by the contemporary artistic sensibility inspired by the Florentine Renaissance.

The Moravian Gallery in Brno is an art and design museum that joined the Museum of Applied Arts in 1961. The museum is divided into six buildings and has more than 200 thousand works of art in its collections. The breadth of its collections makes it the second institution of its kind in the Czech Republic that focuses on art and design.
The Museum of Applied Arts today transcends its role as a static memory institution and evolves into a dynamic force within the market mechanism, reaching a more diverse audience through collections of artistic design. The museum hosts accompanying programs, such as concerts, screenings, and conferences, all within its spaces.

Collaborating with leading artists, the Moravian Gallery has meticulously curated the Museum of Applied Arts, with every piece of furniture, lighting, and wallpaper crafted by Czech designers and companies using local materials.


“ART DESIGN FASHION” at Moravian Gallery in Brno. Photograph by BoysPlayNice.

Unique Exhibition Space
The museum addresses its collection repository by introducing a unique division of space, featuring floor-to-ceiling display cases, enhancing research activities and visitor engagement.

The ground floor of the museum hosts pop art exhibitions, events, student activities, and small-scale projects.

At the very entrance, the Designshop by Eva Eisler offers works by renowned artists and companies, leading to the grand hall and the adjacent Respirium, designed by David Karásek, which facilitates a smooth transition from the museum's interior to the terrace, providing a versatile relaxation area that can adapt to various configurations, from a café to an event room or workshop space.

The grand hall leads to the "ART DESIGN FASHION" exhibition, seamlessly continuing on the first floor. The second floor showcases leading Czech artists and their impressive projects, further enhancing the museum's credibility. These spaces are connected both spatially and thematically, offering a cohesive experience.

An inviting and airy tour experience is achieved, with new walkways connecting its floors, designed by the Olgoj Chorchoj architectural and design studio. The walkways utilize previously unused vertical spaces under skylights, creating ideal locations for site-specific installations.

The unique DESIGNLAB laboratory on the third floor allows visitors to engage in creative activities, including patchwork, clothing creation, and fashion accessory crafting using cutting-edge technology.


“ART DESIGN FASHION” at Moravian Gallery in Brno. Photograph by BoysPlayNice.

Art Design Fashion
The centerpiece of the museum, "ART DESIGN FASHION", presents the most intriguing works in design, fashion, and art spanning the last thirty years. Within the renovated museum, an open repository showcases glass, ceramics, and porcelain, offering visitors insights into the development and utilization of mass-produced objects, as well as artist-designed pieces.

Notable installations, such as Krištof Kintera's "The Demon of Growth", bring attention to the contemporary issue of hoarding, while the "BLACK & LIGHT DEPOT" introduces an immersive glass repository designed by Maxim Velčovský and Radek Wohlmuth, with architectural contributions from edit! studio. The concept employs a striking contrast between black and white, with ceramics symbolizing solidity and glass providing transparency.

For those in need of refreshment, "CAFÉ ROBOT" offers coffee prepared with elegance, complete with personalized portraits in the foam. Designed by architect Marek Štěpán, the café draws inspiration from Kubrick's iconic Space Odyssey film.

Lastly, "THE CLOUD", an interactive floating object above the museum's terrace, adds an engaging dimension to the space, changing colors, producing sounds, and responding to external stimuli. This captivating installation alludes to the surrealists and the works of painter Josef Šíma, transforming the terrace into an iconic gathering place for social events.

The Museum of Applied Arts at the Moravian Gallery in Brno has undergone a remarkable evolution, embracing a comprehensive concept that bridges design, fashion, and art. With its rich history, thoughtful renovations, and innovative installations, it stands as a dynamic and inviting cultural destination for visitors of all ages.

More information

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Interior design
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Catwalks.- Olgoj Chorchoj.
Respirium.- David Karásek.
Black & Light Depot.- Maxim Velčovský, Radek Wohlmuth, edit!.
Café Robot, The Cloud.- Marek Jan Štěpán.
Designshop.- Eva Eisler.
Architectural design of the expositions Cave, Prostor Pro, 2000+ Design, 2000+ Fashion.- Tomáš Svoboda.
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Artwork
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“The Demon of Growth” by Kristof Kintera.
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Exhibition
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“ART DESIGN FASHION”
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Collaborators
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General contractor.- IM Development.
Graphic design.- Lukáš Kijonka.
Illustrations.- Jiří Franta.
Support in equipping the Museum and acquisitions to the Moravian Gallery collections.- Members of the Association of Czech Industrial Design.
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Client
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Area
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825 sqm.
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Location
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Husova 18, 662 26 Brno, Czech Republic.
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Manufacturers
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Armchair.— design: Otto Prutscher, production: Gebrüder Thonet, 1914.
Drink set.— design: Adolf Loos, production: Zahn & Göpfert, Květná, for J. & L. Lobmayr, Vienna, 1935.
Bowl.— design: František Vízner, production: glassworks Škrdlovice, 1971.
Leonora vase.— design: Bořek Šípek, production: Ajeto glassworks, 1991.
White Jesus & Black Egg.— design and production: Rony Plesl, 2012.
Wrap table.— design: Lucie Koldová, production: Lugi, 2013.
Dress from the Clothing Score collection.— design and production: Liběna Rochová, 2015.
Soul light.— design: Eva Eisler, production: Bomma, 2019.
Graphic Sutnar Elephant Blue watch.— design: Olgoj Chorchoj [Jan Němeček, Michal Froněk], production: Bohematic, 2020.
Pearl Drop light.— design: Studio Tjep, production: Preciosa Lighting, 2019.
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Photography
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Published on: October 29, 2023
Cite: "Renovation of the museum. “ART DESIGN FASHION” at Moravian Gallery in Brno" METALOCUS. Accessed
<http://www.metalocus.es/en/news/renovation-museum-art-design-fashion-moravian-gallery-brno> ISSN 1139-6415
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