One of the main arteries of Mexico City is the famous Avenida Reforma. It is partially closed for pedestrian use, during Sundays. Always there are a heavy traffic by its central lanes, however, on its sidewalks there are all kinds of activities. Rojkin architects have sent us this interesting and chromatic proposal, a portal design for the Nescafé brand in the famous avenue.

Project description by Rojkind Arquitectos

This portal, conceived through spatial design, activated by the city dwellers and the everyday stimuli of Mexico City’s life, becomes a new public piece in one of the city’s most important avenues, Paseo de la Reforma.

Nescafé comissioned 8 artists(Francisco Serrano, Mario Schjetnan, Bernardo Gómez-Pimienta, Fernanda Canales, Manuel Cervantes, Alejandro Quintanilla and Alejandro Castro) to develop specific installations with the basic requirement of utilizing a maximum of 1500 metal coffee mugs.

Combining a common every day life object, a mug, with a basic common architectural construction material, rebar, the idea of a portal takes place. The rebar is used as the primary structure for the cups, which are then mechanically attached to each intersection of the steel mesh. Combining 41 main arches, ranging in lenght from 10 to 12 meters, with two additional layers of 56 diagonals each, the piece is inter woven to create 1497 nodes for the cups.

The final shape of the portal, along with the different colors of the mugs selected, reinforce the sense of movement of the piece, which plays a key role in the concept of the project. The steel planters anchor the structure and allow for the vines to grow in between the rebar, with the idea that in time it will cover the entire structure in a green foliage from the outside, while the inside displays the gradient of the mug’s chromatics.

The play of the shadow’s patterns casted on the sidewalk add an extra layer that shifts throughout the day.

This installation is intended to be in place during the winter months, providing a space of expression and interaction in the public realm.

Rojkind arquitectos

CREDITS

Architecture: Rojkind arquitectos. Architectural project: Michel Rojkind [Design Principal] Gerardo Salinas [Partner]
Team: Arie Willem de Jongh, Alfredo Hernández.
Program: Installation.
Client: Nescafe
Construction area: 42 sqm.
Satus: built.
Design date: 2012

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Michel Rojkind was born on December 18, 1969, in Mexico City, Mexico. When he was 18, in 1987, he joined Aleks Syntek’s band “La Gente Normal”, as its drummer, with whom he continued playing untill 1999, when the band broke apart, after 12 years and 4 albums.

While playing with “La Gente Normal”, Michel studied architecture and urban planning at the Universidad Iberoamericana in Mexico City and, after working on his own for several years, he teamed up with Isaac Broid and Miquel Adria to establish the architectural firm “Adria+Broid+Rojkind” (1998-2002). With the idea of exploring new challenges that address contemporary society, to design compelling experiences that go beyond mere functionality, and to connect at a deeper level with the intricacies of each project, he established, in 2002, an independent firm (rojkind arquitectos), recognized by Architectural Record in 2005 as “one of the best ten Design Vanguard firms”.

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Published on: November 13, 2012
Cite: "PORTAL OF AWARENESS" METALOCUS. Accessed
<http://www.metalocus.es/en/news/portal-awareness> ISSN 1139-6415
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