The transformation project, proposed by OMA, treats the structure as four connected shops, redefining its curren model and relationship with its patrons and with its physical and urban environments.
OMA introduces four quadrants or four connected shops, each with its own entrance and circulation spaces. The aim is for each "quadrant" to have its own identity. The new fragments are similar to distinct urban sectors embedded into a unified city fabric.
Kaufhaus des Westens (KaDeWe), the Historic Berlin Department Store, to be Renovated by OMA
The renovation plans of the historic Berlin department store Kaufhaus des Westens (KaDeWe) by OMA have been unveiled.
Department stores were one of the pillars of early modern retail, acting as an incubator for sophisticated crafts, social exchange and challenging experimentation in services. The transformation will address KaDeWe’s desire to redefine its current model, and relationship with its patrons and with its physical and urban environments.
OMA’s proposal is tactical: rather than treating the existing building as a singular mass, the project introduces four quadrants. The new components fragment the original mass into smaller, easily accessible and navigable components – similar to distinct urban sectors embedded into a unified city fabric.
With this project, OMA addresses accelerating shifts in consumer behavior and the challenges brought by online retail that have affected the tradition department store model.
In addition to a new building for the Axel Springer media group, this is OMA’s second ongoing project in Berlin. Built projects in Berlin include the Netherlands Embassy (2003) and Checkpoint Charlie Apartments (1990).