Miss Dior: Stories of a Miss, by OMA. Opening in Tokyo
18/06/2024.
Roppongi Museum [Tokyo] Japan
metalocus, ADELA BONAS
metalocus, ADELA BONAS
Miss Dior: Stories of a Miss is an exhibition designed by OMA / Shohei Shigematsu, located in the Roppongi Museum in Tokyo, that surveys 78 years of history and creativity behind the iconic Miss Dior perfume, which debuted together with “The New Look” that propelled the House of Dior in 1946.
The Miss Dior exhibition is a journey through seven rooms, revealing different facets of Miss Dior.
The exhibition contents showcase not only the perfume, but also the various inspirations and collaborations responsible for its cultural impact, through archival artefacts, contemporary products, haute couture and ready-to-wear, from historical originals to playful reproductions, from recognized works of art to artist interpretations, from classic illustrations to current campaigns, to tell not one linear story, but many overlapping ones.
The Miss Dior exhibition is a journey through seven rooms, revealing different facets of Miss Dior.
The exhibition contents showcase not only the perfume, but also the various inspirations and collaborations responsible for its cultural impact, through archival artefacts, contemporary products, haute couture and ready-to-wear, from historical originals to playful reproductions, from recognized works of art to artist interpretations, from classic illustrations to current campaigns, to tell not one linear story, but many overlapping ones.
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
“Miss Dior by Eva Jospin”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Fields of Flowers”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Fields of Flowers”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Fields of Flowers”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Fields of Flowers”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Miss Dior: The Birth of Ready-to-Wear”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Miss Dior: The Birth of Ready-to-Wear”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Miss Dior: The Birth of Ready-to-Wear”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
"Dior Illustrated". Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Exterior night. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Exterior night. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior
Miss Dior: Stories of a Miss is the second exhibition designed and presented by Shohei Shigematsu for Dior after the spectacular exhibition "Christian Dior: Designer of Dreams" presented just over a year ago.
“Conceiving a space to experience something as immaterial as a scent was an interesting challenge, but Miss Dior represents a core identity of the Maison shaped by a multitude of stories behind the fragrance. To reflect the diverse contents, auras, and narratives, we designed the exhibition to reveal new perspectives of timeless iconographies and draw new threads across distinct themes. Significant motifs and inspirations are translated into surreal environments transporting viewers into the world of Miss Dior.”
Shohei Shigematsu, Partner, OMA.
Each environment is designed to reflect the multiplicity of the Miss Dior aura. Reverent history and fresh youthfulness are conveyed with exaggerated scales and vibrant colours. Elegant elements and strong shapes are conveyed through a diversity of materials and geometries.
“Miss Dior: Stories of a Miss”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Miss Dior: Stories of a Miss” is like an “Avant Goût” (or sampler) of the exhibition to come. Miss Dior artefacts, reproductions, and objects are mounted in bespoke cases and displayed on a gallery wall. Each case follows the exact shape of the object it contains, emphasizing the unique forms, highlighting the small scale of particular artefacts and projecting their distinct shapes beyond their physical size. Opposite the wall is an oversized reproduction of the latest Miss Dior perfume bottle, rotating 360 degrees and visible from outside of the museum.
“Miss Dior by Eva Jospin”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Miss Dior by Eva Jospin” is a classical domed room, inspired by architectures like the Villa Giulia in Rome, constructed from intricately embroidered tapestries by Jospin, a French artist and long-time friend of the House. In contrast to the whimsically large bottle in the previous room, here, a single vitrine at the centre of the room draws attention to the intricate and precious special edition of the perfume designed by Jospin.
“Fields of Flowers”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“Fields of Flowers” introduces viewers to the five floral scents of the latest Miss Dior Parfum. Within the room, a single flower is abstracted and enlarged with drapes of undulating fabric layered into a curved form reminiscent of petaled floral shapes, or the meticulous construction of a couture skirt. Five individual niches are carved out of the “solid” room. Within each niche, a human-scale atomizer in the shape of a flower bud allows visitors to smell a single immersive landscape floral note ingredient of the perfume.
“Stories of a Miss” takes the Miss Dior signature bow, which adorns the neck of the perfume bottle, and unravels it across the linear room. The ribbon unfurls in a form reminiscent of the amphora shape of the original Miss Dior bottle, creating a continuous path that carves through cases related to the history of Miss Dior. Double-sided vitrines allow viewers to see objects from both front and back, facilitating new relationships, associations, and narrative frameworks across multiple themes.
“Miss Dior: The Birth of Ready-to-Wear” features the eponymous collection launched in 1967, the House of Dior’s first ready-to-wear line. The original illustrated graphic logo of the line is reproduced at various scales across a pixelated, geometric form in saturated colours. As a complement to the curved forms of previous rooms, the room takes the form of a circle and dome and creates an orthogonal, rectilinear shape with a central topography of plinths.
“Dior Illustrated” is a display of works by René Gruau and Mats Gustafson, the first and the current House of Dior’s illustrators, respectively. The delicate works are recreated in life-size prints, many for the first time, providing a close-up look at the handiwork and details. Prints by each artist are mounted on opposite walls lining a sinuous path. Inspired by the softness and weight of floor-to-ceiling curtains and drapery of both Gruau and Christian Dior’s studios, the walls are reimagined as “soft” undulating curtains but made of fibreglass to achieve a unique form.
The Miss Dior Dream”. Miss Dior: Stories of a Miss, by OMA. Photograph by Daici Ano. Image courtesy of Dior.
“The Miss Dior Dream” is an excursion through an undulating landscape of key Miss Dior couture garments paired with artworks and specially designed perfume bottles. Each garment is displayed on an elevated washi-paper mound that enables eye-level views of one-of-a-kind pieces. Metallic walls and floors introduce a more contemporary material and create subtle reflections of displays. Together with a ceiling of washi-paper “clouds, the immersive landscape becomes a dreamlike environment of romance, art, and nature.
More information
Architects
OMA New York. Partner-in-Charge.- Shohei Shigematsu. Associate.- Christy Cheng. Project Architect.- Jan Casimir.
Project team
Baiyang Kong, Timothy Ho, Francesca Parmiggiani, Christine Dopple.
Featured Artists
Eva Jospin, Yukimasa Ida, René Gruau, Mats Gustafson, Brigitte Neidermair, Sabine Marcelis, Liang Yuanwei, Haruka Kojin, Etsu Egami, Yuriko Takagi.
Collaborators
A/V.- TAKENAKA Co., Ltd.
Graphic Design.- Anamorphée.
Sound Design.- Reno Isaac.
Translation.- mot.tiff inside.
Transport.- Chenue, LP Art, Yamato Transport Co. Ltd.
Graphic Design.- Anamorphée.
Sound Design.- Reno Isaac.
Translation.- mot.tiff inside.
Transport.- Chenue, LP Art, Yamato Transport Co. Ltd.
Client
Parfums Christian Dior.
Production
NPU CORPORATION.
Mounting
Alighieri, Jaulin, JCH LEBLAN
Construction
Branco Inc., JIN CRAFT Corporation, STUDIO 97.
Area / Dimensions
Total exhibition area.- 850 sqm.
Exhibition at Roppongi Museum:
-Entrance, Room 1, and Hall B is 4 m in height.
-Rest is 4.5 m in height.
9 rooms total.
Exhibition at Roppongi Museum:
-Entrance, Room 1, and Hall B is 4 m in height.
-Rest is 4.5 m in height.
9 rooms total.
Dates
Commission.- Jan 2024.
Concept Design.- Feb - April 2022.
Installation/Completion.- June 2024.
Concept Design.- Feb - April 2022.
Installation/Completion.- June 2024.
Location
Roppongi Museum. 5 Chome-6-20 Roppongi, Minato City, Tokyo 106-0032, Japan.
Photography
Daici Ano.
Shohei Shigematsu
Shohei Shigematsu born in Fukuoka Prefecture, Japan in 1973. In 1996 graduated from the Department of Architecture at Kyushu University. Studying at the Berlage Institute in Amsterdam. He became an associate since 2004.joined OMA in 1998 and became a partner in 2008.
He has led the office in New York since 2006. Sho's designs for cultural venues include the Quebec National Beaux Arts Museum and the Faena Arts Center in Miami Beach, as well as direct collaborations with artists, including Cai Guo Qiang, Marina Abramovic and Kanye West.
Sho is currently designing a number of luxury, high rise towers in San Francisco, New York, and Miami, as well as a mixed-use complex in Santa Monica. His engagement with urban conditions around the world include a new civic center in Bogota, Colombia; a post-Hurricane Sandy, urban water strategy for New Jersey; and a food hub in Louisville, Kentucky.
He is a design critic at the Harvard Graduate School of Design, where he is conducting a research studio entitled Alimentary Design, investigating the intersection of food, architecture and urbanism.
He has led the office in New York since 2006. Sho's designs for cultural venues include the Quebec National Beaux Arts Museum and the Faena Arts Center in Miami Beach, as well as direct collaborations with artists, including Cai Guo Qiang, Marina Abramovic and Kanye West.
Sho is currently designing a number of luxury, high rise towers in San Francisco, New York, and Miami, as well as a mixed-use complex in Santa Monica. His engagement with urban conditions around the world include a new civic center in Bogota, Colombia; a post-Hurricane Sandy, urban water strategy for New Jersey; and a food hub in Louisville, Kentucky.
He is a design critic at the Harvard Graduate School of Design, where he is conducting a research studio entitled Alimentary Design, investigating the intersection of food, architecture and urbanism.
Office for Metropolitan Architecture OMA, New York
Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.
Responsible for OMA’s operations in America, OMA New York was established in 2001 and has since overseen the successful completion of several buildings across the country including Milstein Hall at Cornell University (2011); the Wyly Theater in Dallas (2009); the Seattle Central Library (2004); the IIT Campus Center in Chicago (2003); and Prada’s Epicenter in New York (2001). The office is currently overseeing the construction of three cultural projects, including the Musée National des Beaux-arts du Québec and the Faena Arts District in Miami Beach – both scheduled for completion in 2016 – as well as a studio expansion for artist Cai Guo Qiang in New York. The New York office has most recently been commissioned to design a number of residential towers in San Francisco, New York, and Miami, as well as two projects in Los Angeles; the Plaza at Santa Monica, a mixed use complex in Los Angeles, and the Wilshire Boulevard Temple.
OMA New York’s ongoing engagements with urban conditions around the world include a new civic center in Bogota, Colombia; a post-Hurricane Sandy, urban water strategy for New Jersey; the 11th Street Bridge Park and RFK Stadium-Armory Campus Masterplan in Washington, DC; and a food hub in West Louisville, Kentucky.
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