The 135 metre-high tower, which is named La Marseillaise, is situated in Euroméditerranée, on Marseille's waterfront, close to a 142-metre tall tower designed by Zaha Hadid as the headquarters of French shipping company CMA CGM. Containing 35,000 square metres of workspace, the tower will be the largest set of offices in Constructa's wider Quais d'Arenc development.
French architect Jean Nouvel has completed an office skyscraper in Euroméditerranée site in Marseille. The building has facade made with concrete brise-soleils painted in 27 shades of red, white and blue a  capturing the reflective light from the waterfront.

"Towers all over the world look too alike, they often appear interchangeable – they could exist anywhere. They rarely describe their city, they are tall but anonymous…. my tower is singular. Its ambition is to belong clearly to the dense Mediterranean sea air."  explained Jean Nouvel.

While 12 floors of the 31-storey building will be occupied by Aix-Marseille-Provence Metropolis, the building will also contain a restaurant, children's daycare, and a cycle park at street level.
 

Description of project by Jean Nouvel

It is so they don’t spread out too much, and can cut down on daily transportation, that big cities incorporate high-rise buildings – towers – close to their centre. They use existing transport and service infrastructures and that way we discover quite naturally that they are sustainable and urban in all senses of those two terms. This finding explains the birth, by the sea in the bosom of Mediterranean Europe, of a tall family made up of different towers. The eldest has been visible on the skyline for some years already, Zaha Hadid having conceived it for CMA CGM.

Following in the footsteps of this first beacon, three other lofty figures have now emerged. Junior and the baby of the family, drafted by Jean-Baptiste Piétri and Yves Lion, offer ʺfull-dazzling-views-overlooking-the-seaʺ apartments. The third, big sister, has her own ambition, which is to see that the locals get down to work in the Phoenician sky. My role, it seems, is to endow her with a beautiful gene pool!

Towers, all the world over, look too alike. Often they appear interchangeable and could be anywhere. Too rarely do they add character to their cities. They are tall but anonymous. Sleek parallelepipeds, they reflect a great deal behind their all-too-shiny curtain walls. Informed by this awareness and these critical considerations, I propose a tower that’s a one-off. Her ambition is clearly to be part of the dense Mediterranean sea air.

She flaunts her desire to play with the sun, draw shadows in the sky… Only, flimsy shadows, simple geometries that sow the seeds of complex mathematical games… And yes, always this coupling of simplicity and complexity… I picture this tower. I talk about her. I call her ʺThe Marseillaiseʺ. But don’t worry, she isn’t belligerent… She may be concrete, but the concrete is dis-armoured – light concrete, fiber concrete – light as an unfinished architectural drawing… The kind you can see on a computer screen that use only strokes, lines… This is the work of a fairly happy-go-lucky architect who just can’t decide how to finish the thing!

Ah yes, the beauty of the sketch, of the painting that opts to leave a bit of canvas showing… An absence that turns into yet another province of the imagination… She would like to be a hymn to light, my Marseillaise: a step, a stairway, a ladder leading to overhead bridges to, or in, the sky.

The pleasures of towers are linked to those of the belvedere and also to the feeling of being part of the atmosphere… Of being both within and without… Within in the mists, in the rain or in the slightly murky dark… Without when the glass disappears and all that remains is a mathematical field punctuated by dashes of shadow and light, with sunbreakers becoming indistinguishable from the ceiling, the same colors passing from the inside to the outside all the better to blur and erase the transparent physical boundary of the glass.

Lights and colors interact and if ʺThe Marseillaiseʺ is only too happy to be red-white-and-blue, she will swap France blue for sky blue, royal white for the impure white of the horizon or the odd cloud, blood red for the ochre reds and brick reds of the surrounding roofs and walls. Seen from the outside, she hopes to stamp her lines on the Marseilles sky, mix up transparencies and reflections, occupy this piece of the sky criss-crossed with a few pale shadows and pearly lights, with trees and characters that we’re never sure really exist since they’re up there in heaven.

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Architects
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Ateliers Jean Nouvel. Architect.- Jean Nouvel. Assisting Architect to Jean Nouvel.- Aurélien Coulanges. Design and Construction Grouping Headed by.- Vinci Construction France. Studio Manager.- Didier Brault. Project Leader.- Alain Gvozdenovic (Project), Nathalie Sasso Et Vincent Delfaud (Execution).
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Equipo
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Project.- Chen Chen, Jean-Patrick Degrave, Katarina Dobrowolski, Patricia Fernandez, Laure Frachet, Sangmin Hyun, Carolina Oliveira, Pedro Rodriguez Dinis. Execution.- Jeanne Autran, Luisa Caprio, Alice Dufourmantelle, Jean Saint-Pierre, Beryl Monnot. Computer Generated Images.- Ateliers Jean Nouvel + Golem (Project). Graphic Design.- Rafaëlle Ishkinazi (Project), Natalie Saccu De Franci, Élise Taponier, Clio Zancanella (Execution).
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Collaborators
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Engineers.- Aedis (Structure), Alto Ingenierie (Building Services And Sustainable Development), Arcora (Facades), Avel (Acoustic), Casso (Fire Safety), Serius (Kitchen). Co-Contracto.- Crudeli (Cvcd), Snef (Electricity), Kone (Vertical Transportation). Major Subcontractors.- Botte Fondations (Foundations), Ouest Alu (Facades), Ursa (Steel Structure), Mba Et Art Deco (False Ceiling Panels), Linder (False Floor).
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Client
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Constructa, Métropole Aix-Marseille-Provence, Haribo, Sodexo, Orange, Cepac, Swiss Life Reim, Steir, and le World Trade Center Marseille Provence.
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Area
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Habitable area / Surface area.- 39,560 m² / 46,767 m²
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Dates
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2006-2018
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Venue
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2 Quai d'Arenc, 13002 Marseille, France
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Jean Nouvel, (born August 12, 1945) is a French architect. Nouvel studied at the École des Beaux-Arts in Paris and was a founding member of Mars 1976 and Syndicat de l'Architecture. He has obtained a number of prestigious distinctions over the course of his career, including the Aga Khan Award for Architecture (technically, the prize was awarded for the Institut du Monde Arabe which Nouvel designed), the Wolf Prize in Arts in 2005 and the Pritzker Prize in 2008.

Nouvel was awarded the Pritzker Prize, architecture's highest honour, in 2008, for his work on more than 200 projects, among them, in the words of The New York Times, the "exotically louvered" Arab World Institute, the bullet-shaped and "candy-colored" Torre Agbar in Barcelona, the "muscular" Guthrie Theater with its cantilevered bridge in Minneapolis, and in Paris, the "defiant, mysterious and wildly eccentric" Musée du quai Branly (2006) and the Philharmonie de Paris (a "trip into the unknown" c. 2012).

Pritzker points to several more major works: in Europe, the Cartier Foundation for Contemporary Art (1994), the Culture and Convention Center in Lucerne (2000), the Opéra Nouvel in Lyon (1993) , Expo 2002 in Switzerland and, under construction, the Copenhagen Concert Hall and the courthouse in Nantes (2000); as well as two tall towers in planning in North America, Tour Verre in New York City and a cancelled condominium tower in Los Angeles. International cultural projects such as the Abu Dhabi Louvre, the Philharmonic Hall in Paris, the Qatar National Museum in Doha, or the Serpentine Gallery Pavilion 2010 in London.

In its citation, the jury of the Pritzker prize noted:

Of the many phrases that might be used to describe the career of architect Jean Nouvel, foremost are those that emphasize his courageous pursuit of new ideas and his challenge of accepted norms in order to stretch the boundaries of the field. [...] The jury acknowledged the ‘persistence, imagination, exuberance, and, above all, an insatiable urge for creative experimentation’ as qualities abundant in Nouvel’s work.

Among his principal completed projects, we find the Arab World Institute in Paris, the Cartier Foundation and the Quai Branly museum in Paris, the Culture and Congress Center KKL in Lucerne, the extension of the Queen Sofia Arts Center in Madrid, the Guthrie Theater in Minneapolis, the Philharmonic of Paris…
 
Among the projects currently under studies or under construction: the “53W53, Tour de Verre” integrating the extension of the MoMA galleries in New York, the residential towers “Le Nouvel” in Kuala Lumpur, “Anderson 18” and “Ardmore” in Singapore and “Rosewood” in São Paulo, the office towers “Hekla” and “Duo” in Paris, the cultural complex “The Artists’ Garden” in Qingdao or the National Art Museum of China NAMOC in Beijing… The design of the Louvre Abu Dhabi began in 2006 with Jean Nouvel’s Partner Architect Hala Wardé.
 

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Published on: October 31, 2018
Cite: "La Marseillaise, great tricolor skyscraper by Jean Nouvel " METALOCUS. Accessed
<http://www.metalocus.es/en/news/la-marseillaise-great-tricolor-skyscraper-jean-nouvel> ISSN 1139-6415
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