Always enterprises have mastered the art of instantly recognizable branding that subtly draws people into their stores or their products From  Tiffany & Co to Coca-Cola. They aren’t the only brands that are figured out how to create genius marketing to render it iconic.

Until now IKEA the Swedish ready-to-assemble furniture company was recognizable for its revolutionary idea of DIY, as famous for its wordless instruction manuals as it is for its gargantuan blue and yellow storefronts.

However, the brand’s most recent store opening in Vienna, Austria, designed by Querkraft Architekten, is changing up IKEA furniture stores’ typical look. The new building was designed to resemble the brand’s shelving units and much more.
A 3D grid volume with trees in the façade space (a total of about 160 trees) is the new inner-city IKEA Vienna Westbahnhof store, which architecture studio Querkraft Architekten has designed without parking spaces thanks to great connections to the public transport system, and provides speed delivery services.

According to Swedish furniture retailer IKEA, the seven-storey store, is an answer to create a "sustainable shopping experience" in a context of radically committed customer and mobility behaviours with climate change. A "good neighbour."
 
"Around two-thirds of Viennese people living in the inner-city districts of Vienna do not even have a car anymore. They come by public transport, walk, ride bicycles or take a scooter. IKEA Vienna Westbahnhof serves all these changed behaviours."
Querkraft Architekten

Crafted from steel and concrete with a depth of 4.5 metres, the grid wraps the building and incorporates terraces, open spaces and rooms into which the shop and services expand. An urban, car-free furniture store with prefabricated reinforced concrete columns on a grid of about 10 x 10 metres, allowing considerable flexibility in the design and use of the spaces, with a hostel on the upper floors and a public roof terrace

Large trees on the façade have a perceptible influence on the microclimate. To ensure the efficient conditioning of the building services are based on a simple principle – short distances and direct access.


New IKEA Store and hostel with public roof terrace by Querkraft Architekten. Photograph by Christina Häusler.

New IKEA Store and hostel with public roof terrace by Querkraft Architekten. Photograph by Christina Häusler.
 

Project description by Querkraft Architekten

Car-free + urban
This building makes an important contribution to the future of a living and ecological city and also to the future of retailing – this is an urban IKEA with excellent connections to the public transport system and an inviting roof terrace – a good neighbour.

From a three-phase architecture competition involving several workshops, Querkraft emerged as the winner. At the briefing stage already, the client formulated the aim: “We want to be a good neighbour”. Querkraft’s approach to achieving this goal is reflected by a building that represents an added value, also for its surroundings. The roof terrace is accessible to the public that offers somewhere to drink coffee, relax and enjoy the view of the city, and a large amount of greenery on all the facades – these are all aspects that contribute to being “a good neighbour”.

External shelving
The building’s external shell recalls a set of shelves. This about 4.5-metre-deep, shelf-like zone runs around the building and provides shade. It allows spaces to expand, and provides room for terraces and greenery, as well as for servant elements like lifts, escapes stairs and building services.

Openness allows interaction
The entrance level is a lively place – a generous void will link it to the retail areas that stretch in front of it along Mariahilfer Straße. A void extending right through the interior of the building will allow visual contact between the different storeys.

160 trees on and around the building
Trees on the facade and on the roof have a perceptible impact on the microclimate. As the trees could be placed at different heights and depths in the building there is more planting than would be possible on the building’s ground area. In the “Urban Heat Island-Strategy Plan“ of the City of Vienna planting is one of the most important measures. The climbing plants and trees of the IKEA furniture store have a cooling and humidifying effect – like a kind of natural air conditioning system. The air temperature will be improved at the pedestrian level, too. Computer simulations indicate a relevant temperature decrease of 1.5°C.



Centralised + efficient building services
To ensure efficient conditioning of the building the services are based on a simple principle: short distances and direct access. In the building, the infrastructure is left visible, which increases the perceived height of the space.

Mix of functions through open floor plans
The prefabricated reinforced concrete columns stand on a c. 10 x 10-metre grid that allows flexibility in the use and design of the spaces. Adaptations to meet changing demands can be made easily, as is already becoming apparent. IKEA retail occupies the lower floors, and the Jo&Joe Hostel with 345 beds is located on the top two floors. This mix creates a building that is alive 24 hours a day, 7 days a week.

To ensure the optimal implementation of this car-free, inner city IKEA an almost entirely female team of architects under Carmen Hottinger as Querkraft’s project manager is working in close collaboration with the client.

More information

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Architects
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Querkraft Architekten. Project architect querkraft.- Carmen Hottinger.
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Design team
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Guillermo Alvarez, Veronika Felber, Isabelle Hoepfner, Stefanie Klocke, Ursula Konzett, Sonja Mitsch, Fabian Partoll, Maximilian Quick, Margarita Shileva, Johanna Sieberer, Michael Voit, Luise Eberhard, Julian Link, Lucia Pum, Raffael Stegfellner, Julia Weber, Anastasia Wieser.


Team competition.- Claudia Cikanek, Gil Cloos, Julia Hosner, Fabian Kahr, Magdalena Süss, Theresa Amesberger, Peter Hanna, Meryl Leyhe, Carsten Sibal, Theresa Steinlein.
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Collaborators
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Building physics.- Ingenieurbüro P. Jung.
Green space.- Kräftner Landschaftsarchitektur Green4Cities.
Structural engineer.- Thomas Lorenz ZT GmbH. Structural engineer, competition.- Werkraum Wien.
Building services.- RHM GmbH.
Cost management.- Werner Consult ZTGmbH.
Electrical engineer.- TB Eipeldauer + Partner GmbH.
Fire protection.- FSE Ruhrhofer & Schweitzer GmbH.
Rendering.- Zommvp, Querkraft.
Model construction.- Mattweis.
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Client
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IKEA Österreich.
Project Management IKEA. Construction.- Robert Charuza, Adela Beganovic
Retail Und Real Estate.- Sandra Sindler-Larsson, Stephan Schneider.
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Area
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GFA/NFA.- 29,480 m² / 26,200 m² (entire building).
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Dates
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Completion.- 08/2021.
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Location
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1150 Vienna. Austria.
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Photography
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Querkraft Architekten. Vienna based architecture firm was founded in 1998 by Jakob Dunkl, Gerd Erhartt, Peter Sapp and Michael Zinner (partner until 2004) is dedicated to projects and processes that always focus on people. Their office, which today has around 40 employees, focuses on adaptable structures that should give people space and freedom.

Lateral thinking largely determines the way they work, while empathy and curiosity guide us through the design process. With the highest possible efficiency, they create emotional and simple solutions that create additional added value for the users. The belief in longevity and long-term changes also plays a central role in their designs.

They believe that flexible usage scenarios create sustainable projects. It is particularly important to them that their projects, competitions and buildings of various sizes in a national and international context show authenticity, charisma and a strong identity.

Awards (extract).-
Austria Green Planet Building Award – EXPO Pavilion
Rethinking the Future Award – IKEA Vienna western-station
German Design Award ‘architecture’ / ’eco design’ / ‘conceptional architecture’ – BAT residential high rise / EXPO Pavilion / IKEA Vienna western-station
Global Architecture & Design Award 2021 ’sustainable architecture’ - EXPO Pavilion
Iconic Award – Innovative Architecture ‘best of best’ – IKEA Vienna western-station
Iconic Award – Innovative Architecture ‘winner’ – BAT Residential Highrise Batignolles
AIT award education for school campus Friedrich Fexer
Stateprize for Architecture & Sustainability 2013 for the apartment building U31
nomination - International Highrise Prize for Citygate Tower
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Published on: May 10, 2022
Cite: "The good neighbour. New IKEA Store and hostel with public roof terrace by Querkraft Architekten" METALOCUS. Accessed
<http://www.metalocus.es/en/news/good-neighbour-new-ikea-store-and-hostel-public-roof-terrace-querkraft-architekten> ISSN 1139-6415
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