Descripción del proyecto por Andrés Jaque / Office for Political Innovation
With more than 100.000 visitors and 230 galleries, ARCO Madrid works as a temporary urbanism designed to articulate radically diverse publics; international collectors, art mediators, galleries and general public. For the fourth consecutive year, the design by Andrés Jaque / Office for Political Innovation follows 3 basic principles, developed through iteration:
1. To generate a continuous ambient without architectural distractions, giving priority to the direct experience of theart works.
2. To distribute the operational services of the fair on a stripe placed at the back of the pavilions in order to keep the calm and concentration in the previous part of the galleries.
3. To promote a fair for relationships, providing a range of spaces of different character that enhance the creation of collaboration links among gallerists, collectors, institutions, media and publics.
