Groupe Auchan chooses danish architecture BIG to design EuropaCity an urban landscape hybrid of culture leisure and retail carved into the landscape of the Triangle de Gonesse.

Combining city development with an open landscape, Europa City creates a dynamic center of activity for visitors and residents, appealing to the variety of functions of city life.  Europa City is situated along the route from Charles de Gaule Airport to Paris and has a wide range of programs that is part of a larger initiative to attract international tourism into the northern parts of Paris.

How to combine a dense city with an open landscape ?

REFERENCES EUR - Europa City

Europa City will offer, on an unprecedented scale, a mix of retail, culture and leisure around a defining theme: Europe, its diversity, its urban experiences and its cultures. Rather than orienting Europa City towards the highway, we propose to integrate it as the natural center of a new business district. We propose an urban form that combines dense city with open landscape, exploring the urban and green potentials of the site at once. We propose a commercial city that becomes a gathering point for the surrounding neighborhoods– a new kind of commercial center that is blended into the urban texture, and includes rather than excludes the surrounding city.

The programs of Europa City are organized along an internal boulevard with a mix of retail, entertainment and cultural programs on both sides. The boulevard forms a continuous loop travelling through six diff erent areas themed as the various regions of Europe. The central boulevard becomes the Rambla, the Regent Street and the Champs-Élysées of Europa city. Along the boulevard, public bicycles and electric public transport bring visitors quickly around. The circular street creates at the same time surprising spatial experiences and a clear overview - It allows you to get lost, and still fi nd your way

 

« Nous proposons une forme urbaine qui allie ville dense et paysages ouverts, explorant à la fois les potentialités urbaines et naturelles du site. U n nouveau lieu de vie qui est maillé dans le tissu urbain, et contient la v ille au lieu de l’exclure. Les programmes d’Europa City sont organisés le long d’une promenade piétonne qui forme une boucle continue qui voyage au cœur de l’european way of life . La ville circulaire d’Europa City peut devenir un véritable écosystème urbain - un repère, une référence pour un développement durable du quartier environnant et du Grand Paris »

CREDITS.

Partner in charge.- Bjarke Ingels, Andreas Klok Pedersen.
Project leader.- Joao Alburquerque, Gabrielle Nadeau.
Team.- Maren Allen, David Tao, Salvador Palanca, Marcos Bano, Lucian Racovitan, Ryohei Koike, Camille Crépin, elisa Wienecke, Léna Rigal, paolo Venturella, Tiina Liisa Juuti, Jeff Mikolajewski.

Project.- Europa City
Client.- Groupe Auchan
Collaborators.- Base Transsolar Tess Transitec
Size.- 80 Ha
Location.- Paris, FR

Bjarke Ingels speaks about the Bjarke Ingels Group's vision of EuropaCity.

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Bjarke Ingels (born in Copenhagen, in 1974) studied architecture at the Royal Academy in Copenhagen and the School of Architecture of Barcelona, ​​obtaining his degree as an architect in 1998. He is the founder of the BIG architecture studio - (Bjarke Ingels Group), a studio founded in 2005, after co-founding PLOT Architects in 2001 with his former partner Julien de Smedt, whom he met while working at the prestigious OMA studio in Rotterdam.

Bjarke has designed and completed award-winning buildings worldwide, and currently, his studio is based with venues in Copenhagen and New York. His projects include The Mountain, a residential complex in Copenhagen, and the innovative Danish Maritime Museum in Elsinore.

With the PLOT study, he won the Golden Lion at the Venice Biennale in 2004, and with BIG he has received numerous awards such as the ULI Award for Excellence in 2009. Other prizes are the Culture Prize of the Crown Prince of Denmark in 2011; Along with his architectural practice, Bjarke has taught at Harvard University, Yale University, Columbia University and Rice University and is an honorary professor at the Royal Academy of Arts, School of Architecture in Copenhagen.

In 2018, Bjarke received the Knight's Cross of the Order of Dannebrog granted by Her Majesty Queen Margrethe II. He is a frequent public speaker and continues to give lectures at places such as TED, WIRED, AMCHAM, 10 Downing Street or the World Economic Forum. In 2018, Bjarke was appointed Chief Architectural Advisor by WeWork to advise and develop the design vision and language of the company for buildings, campuses and neighborhoods around the world.

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Published on: April 15, 2013
Cite: "BIG to Design EUROPA CITY in Paris " METALOCUS. Accessed
<http://www.metalocus.es/en/news/big-design-europa-city-paris> ISSN 1139-6415
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