Barcelona architecture studio EMBT, directed by the architect Benedetta Tagliabue, together with the company Roca, presents the Nutura project at Fuorisalone, in Milan Design Week, one of the most important design fairs in the world. During the week of April 17 to 23, it will be possible to visit the pavilion at the Università degli Studi in Milan.

Roca decides to return to the Salone del Mobile in Milan thanks to the great success of last year, in 2023 he will carry out a project with the collaboration of the EMBT architecture studio. having as the main idea to project the pavilion to capture the essence of the Mediterranean.
Benedetta Tagliabue - EMBT Architects are inspired to carry out the "Nutura" project in the last two collections of the collaborating company Roca, baptized with the name Nu signed by Inma Bermúdez, and Tura, designed by Andreu Carulla. «Nutura» is a pavilion that, thanks to the choice of soft colours and sinuous lines, transports us to the Mediterranean.

Both the organic shapes of the pavilion and the combination of neutral colours, from wood tones to shades of blue, are reminiscent of the land and the sea. «Echoes of the Mediterranean» explains Benedetta Tagliabue, «elements of nature with which visitors come into contact and progressively interact».

The project creates a relationship between natural materials and the digital creation of 3D artists Julia Ippolito and Joe Mortell under the artistic direction of Isern Serra, called a "Mediterranean Metaverse: an oneiric journey", which transforms Nutura into an immersive experience, through a surreal world of captivating images inspired by the landscape, colours and light of the Mediterranean.


Nutura pavilion by Benedetta Tagliabue/EMBT. Photograph by Marcela Grassi.
 

Project description by EMBT

Pavilion Concept

Roca comes from the Mediterranean.

Roca collection reflects the lifestyle of its origin, where light creates powerful shadows and dazzling shines in its land and sea.

Our pavilion proposes a sensitive journey through the Mediterranean feelings and the wonderful universe of Roca; a centenary company that produces, through its creations, comfort, beauty and care for this planet and its inhabitants.

A manufacturing process that mingles craft and industrialization, through innovation and continuous research towards well-being.

We showcase here the latest Roca production, Nu and Tura, through new ways of looking in dialogue with nature.

The architectural world of the Mediterranean territory becomes an inventive construction system: ceramic, wood, lattice, and shutters are presented for the first time in the Cortile D’Onore in Interni.

This valuable material will be carefully dismantled and reused after the show in Milan in harmony with the Re-Evolution motto.


Nutura pavilion by Benedetta Tagliabue/EMBT. Photograph by Marcela Grassi.

Project
A platform with the shape of the given plot elevates the installation above the perimetral hedge.
On top, a series of wavy walls describe a suggestive itinerary, like in a little maze.

The different heights and levels of transparency of these walls allow glimpsing the internal paths.

The visitors promenade between these, flowing into the plaza opening up to the main cortile of the Università degli Statale and offering several seats to rest and gather.

Textures of various materials constitute the installation.

Mainly in wood, the traditional blinders are combined with brick bonds to compose the vertical surfaces.

Special ceramic tiles sprinkling the flooring, present the new Roca collections in an amusing way.

More information

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Architects
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Miralles Tagliabue EMBT.  Architect.- Benedetta Tagliabue. Project Director.- Nazaret Busto Rodríguez.
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Project team
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Artemis Papakosta, Sara Manfredini, Arturo Mc Clean, Gabriele Rotelli, Darragh Casey, Andrea Norcini, Simone Damiani, Alessia Zani, Lluc Miralles, Asier Lacarra, Rim Bouarourou, Eoghan Mccague, Sofia Dini.
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Collaborators
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Ceramics production.- Ceràmica Cumella, in collaboration with IAAC.
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Contractor
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TAGI 2000 Srl.
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Dates
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17 to April 23, 2033.
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Location
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Università degli Studi di Milano (courtyard). Via Festa del Perdono 7 - Milan, Italy.
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Photography
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Marcela Grassi, Paolo Fassoli.
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Benedetta Tagliabue was born in Milan (June 24, 1963) and graduated from the University of Venice in 1989. In 1991 she joined Enric Miralles’ studio eventually becoming a partner. Her work with Miralles, whom she married, includes several high-profile buildings and projects in Barcelona: Parque Diagonal Mar (1997-2002), Head Office Gas Natural (1999-2006) and the Market and Quarter Santa Caterina (1996-2005), as well as projects across Europe, including the School of Music in Hamburg (1997-2000) and the City Hall in Utrecht (1996-2000).

In 1998 the partnership won the competition to design the new Scottish Parliament building. Despite Miralles’ premature death in 2000, Tagliabue took leadership of the team as joint Project Director and the Parliament was completed in 2004, winning several awards.

She won the competition for the new design of Hafencity Harbor in Hamburg, Germany, a subway train station in Naples, and the Spanish Pavilion for Expo Shanghai 2010 among others.

Today under the direction of Benedetta Tagliabue the Miralles-Tagliabue-EMBT studio works with architectural projects, open spaces, urbanism, rehabilitation and exhibitions, trying to conserve the spirit of the Spanish and Italian artisan architectural studio tradition which espouses collaboration rather than specialization.

Their architectural philosophy is dedicating special attention to context.

Benedetta has written for several architectural magazines and has taught at, amongst other places, the University of Architecture ETSAB in Barcelona. She has lectured at many international architectural Forums as, for example, the RIBA, the Architectural Association and Bartlett School in, London, the Berlage Institut in Amsterdam, and in the USA, China and South America.

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Miralles Tagliabue EMBT is an international acknowledged architecture studio formed by Enric Miralles (1955-2000) and Benedetta Tagliabue in 1994.

The studio has experience in public spaces and buildings in both Europe and China working for State and Local Governments as well as Corporate and private clients.

EMBT’s mature approach to architecture, interior design, facility planning includes experience with educational, commercial, industrial and residential buildings, restoration of buildings as well as special purpose landscape architecture.

Each project evolves from the specific client requirements and innovation emerges through the design process. This approach is combined with strong technical and management skills to provide cost effective and personal service.

The studio maintains a highly personal level of service throughout the design process and offer strong technical and structural solutions through close collaboration with engineering offices.

The majority of the EMBT projects are commissioned by public clients with special emphasis on urban space and the coherence between the built environment and the public space. Each project brings with it a new client and special cost constraints. To achieve the desired solution, EMBT believe that the design process must be a collaborative effort between the client and the designer.

EMBT ensures that clients take an active role in defining their needs, bringing client and solution together, and is backed by a support team with a capability of responding rapidly to projects demands.

The studio put great emphasis on each individual projects context, history and culture and aims to enhance these aspects through their unique design process.

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Published on: April 18, 2023
Cite: "A look at the Mediterranean. Nutura pavilion by Benedetta Tagliabue/EMBT" METALOCUS. Accessed
<http://www.metalocus.es/en/news/a-look-mediterranean-nutura-pavilion-benedetta-tagliabueembt> ISSN 1139-6415
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