Both the organic shapes of the pavilion and the combination of neutral colours, from wood tones to shades of blue, are reminiscent of the land and the sea. «Echoes of the Mediterranean» explains Benedetta Tagliabue, «elements of nature with which visitors come into contact and progressively interact».
The project creates a relationship between natural materials and the digital creation of 3D artists Julia Ippolito and Joe Mortell under the artistic direction of Isern Serra, called a "Mediterranean Metaverse: an oneiric journey", which transforms Nutura into an immersive experience, through a surreal world of captivating images inspired by the landscape, colours and light of the Mediterranean.
Nutura pavilion by Benedetta Tagliabue/EMBT. Photograph by Marcela Grassi.
Project description by EMBT
Pavilion Concept
Roca comes from the Mediterranean.
Roca collection reflects the lifestyle of its origin, where light creates powerful shadows and dazzling shines in its land and sea.
Our pavilion proposes a sensitive journey through the Mediterranean feelings and the wonderful universe of Roca; a centenary company that produces, through its creations, comfort, beauty and care for this planet and its inhabitants.
A manufacturing process that mingles craft and industrialization, through innovation and continuous research towards well-being.
We showcase here the latest Roca production, Nu and Tura, through new ways of looking in dialogue with nature.
The architectural world of the Mediterranean territory becomes an inventive construction system: ceramic, wood, lattice, and shutters are presented for the first time in the Cortile D’Onore in Interni.
This valuable material will be carefully dismantled and reused after the show in Milan in harmony with the Re-Evolution motto.
Nutura pavilion by Benedetta Tagliabue/EMBT. Photograph by Marcela Grassi.
Project
A platform with the shape of the given plot elevates the installation above the perimetral hedge.
On top, a series of wavy walls describe a suggestive itinerary, like in a little maze.
The different heights and levels of transparency of these walls allow glimpsing the internal paths.
The visitors promenade between these, flowing into the plaza opening up to the main cortile of the Università degli Statale and offering several seats to rest and gather.
Textures of various materials constitute the installation.
Mainly in wood, the traditional blinders are combined with brick bonds to compose the vertical surfaces.
Special ceramic tiles sprinkling the flooring, present the new Roca collections in an amusing way.