Junya Ishigami has designed a concrete cantilevered display shelves that are up to 12-meters long (39-feet) long, for Tokyo-based eyeware brand JINS, who have opened their first branch in Shanghai. The shop is located on the 2nd floor of the Shanghai World Financial Center (SWFC).
In order to create a void space instead of crowded one like other shops, Ishigami has articulated the interior space around 5 cantilevered tables. Two shorter shelves for customer assistance round out the shop, which is beautifully minimalist yet impactful. With extreme dimensions, maximum length, minimum width and depth, the solution ensure the maximum linear display and circulation for customers.
The founder of JINS is known to be a patron of the arts, and has a history of proactively commissioning artists and architects to create unique spaces for the brand’s shops.
