Julia García Lozano, an architect from the School of Architecture of the University of Alcalá de Henares (ETSAG), completed her studies at the Technical University of Lisbon (Erasmus + Grant). At the end of her academic career, she was selected to be part of the Madrid Boosting Talent Program, for graduates with the best records in technical careers by CAM.
Her specialization through the Master in Art Direction at LaBasad in Barcelona enhanced her interest in blurring the boundaries between brand creation and the architectural space in which she is inserted. In this context, Metamorfo is an example of a project in which graphic identity and architecture feed into each other: the brand's personality is reflected in the architectural space itself.
Since 2019 she has been working in the creative team of FutureBrand, the McCann group's specialized branding agency. Under this multidisciplinary approach, she develops brand projects, both national and international, such as the creation of corporate identity, brand spaces, packaging, and art direction. She has worked with brands from different sectors such as Acciona, MAPFRE, Repsol, Iberia, or Nutribén.
Her specialization through the Master in Art Direction at LaBasad in Barcelona enhanced her interest in blurring the boundaries between brand creation and the architectural space in which she is inserted. In this context, Metamorfo is an example of a project in which graphic identity and architecture feed into each other: the brand's personality is reflected in the architectural space itself.
Since 2019 she has been working in the creative team of FutureBrand, the McCann group's specialized branding agency. Under this multidisciplinary approach, she develops brand projects, both national and international, such as the creation of corporate identity, brand spaces, packaging, and art direction. She has worked with brands from different sectors such as Acciona, MAPFRE, Repsol, Iberia, or Nutribén.
